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How to stand out from the competition

How to stand out from the competition [Infographic]

If you’re interested in sending out promotional items and want to stand out from your competitors, read on. In this article, we’ll talk about how to overcome many of the challenges that you might face if you’re based in a crowded industry and what you can do to make your customers stand up and take notice. Read on to find out more about how to stand out from the competition and increase brand loyalty in the process. If you’ve been looking for promotional items in Grimsby that will help you to shine, help is available.

How to stand out from the competition

Why does competition make things so difficult?

Unless your business does something truly unique, you will have competitors no matter how big or small you are. Chances are that there are many companies offering the same products and services, regardless of how successful you are. Even some of the most successful businesses face difficulty with drawing customers away from other brands. However, there are steps that you can take to convince your customers that your brand is the best choice.

How can promotional gifts help me outshine my competitors?

Poster Printing Grimsby

By supplying your customers with promotional gifts, you can show them that you value their custom and want to add value to their lives. If you provide them with gifts they’ll use on a daily basis, they will be constantly exposed to your branding. Even if they haven’t bought anything from you for a while or ever before, you may well be the first port of call when they need the kind of products and services that you offer. It can be worth spending a little more on promotional items if you do want to gain an edge over your competitors. 

If you invest more in high-quality items, you’re more likely to be associated with concepts such as excellence and efficiency. There are many companies using the tactic of sending out promotional gifts to their customers, so it’s wise to send out items that are better than those being distributed by your competitors. 

Choose items that won’t be discarded with 

It’s essential to choose items that your customers won’t simply dispose of quickly. It’s a good idea to carry out research into your customers so you can find out what their interests are and what kinds of promotional gifts they are most likely to use. Products that tend to be used frequently by recipients of promotional gifts tend to include things like diaries, calendars, keyrings, pens, bags, bottle openers and torches, to give just a few examples. High-quality clothing is also a great option as it can keep your customers warm, comfortable and looking great for years to come. If you do opt for clothing, it’s best to opt for quality garments that won’t simply fall apart after a few washes. 

Competitions

Running competitions for your promotional items is another great way to get people talking about your brand. There are many things that you can give away in competitions to inspire existing and potential customers. These include promotional items. The best promotional items tend to be the ones that add value to people’s lives, so they tend to include things that they can use on a regular basis. These might include anything from pens to clothes, keyrings and much more. If you run competitions on social media, you can increase your reach at the same time as create more brand loyalty.

Online reviews

Encouraging your customers to review your brand positively online is another great way to stand out from the competition. If you sign your brand up to a review site, customers will be able to leave you ratings. These could help you soar up the search rankings if the feedback is positive. Studies have found that positive reviews can play a pivotal role in boosting your online search rankings. You are very likely to receive positive reviews if you send useful promotional gifts out to your customers. 

Make sure your branding stands out

Personalised Clothing in Grimsby

People tend to form their first impressions of a brand within the first 10 seconds of encountering them. This is why it’s so important to have an eye-catching brand identity including a logo. Colour is incredibly important when it comes to increasing brand recognition. Once you have settled on a colour scheme, it’s important to stick to it for a considerable period of time. Colour is said to boost brand recognition by 80%.

Reward loyalty

Rewarding customer loyalty is a great way to retain your customers. Loyalty programmes are highly effective when it comes to getting customers to stay with you. Promotional items show them that you value their custom. At Banaman, we can provide you with a wide range of promotional gifts to help you avoid losing your valued customers and therefore sales.

About Banaman

At Banaman, we’ve been designing, manufacturing and supplying promotional items and personalised clothing of the highest calibre for many years. Our promotional items in Grimsby are designed to help you create a real buzz around your business. This helps you create long-term brand loyalty. Although we offer the most competitive prices on the market, we never make compromises when it comes to quality. 

What’s more, is that we can get your promotional items out to you in no time no at all thanks to our express delivery service. We can help you gain a real edge over businesses in your industry when you’ve been wondering ‘How to stand out from the competition’. From t-shirts and polo shirts to caps, hoodies, stationery and keyrings, we do it all.

Contact us

Why wait any longer to get in touch if you do need help with standing out from the crowd and are ready to create extra brand loyalty? You can reach us today by giving us a call on 0800 086 2840 or by completing the form on our website. You can also send an email to info@banaman.co.uk. We’ll get back to you as quickly as possible.

Promotional Ice Scrapers in Grimsby

Why Promotional Products Work

We see them every day, some of us will probably use them every day. However, we rarely stop to think about how promo products actually work in the way they do. Some are certainly more successful than others. Also, many businesses have tried and tested methods of using products to recruit new customers or promote their latest services. This article will look into why promotional products work and are so useful for bringing in new business.

Why do promo products work?

Promotional USB Sticks in grimsbyReciprocity

Jerry McLaughlin, president of promotional products giant Branders, argues that the reason promotional products are so successful is that ‘if you give something, the recipient is honour bound to give something back’. This system of reciprocation often leads the recipient of your product to invest themselves in your business. This is done by becoming a regular customer or purchasing something from you. If they are already a customer of yours, they will feel valued. Furthermore, potential customers, they will be drawn to the quality and philosophy of your business (provided your promotional products reflect this).

Positive Association

The recipient will often make a connection between the gift you give them and the quality of your company. The more useful the promotional product is to them, the more likely they are to associate your company with good quality. When deciding on what promotional gifts to give your customers or potential customers, remember that it is not just a case of getting your brand or slogan on a product. Offer a useful item and you will reap the benefits.

Promotional Reflectors in GrimsbyThe more they use the item, the more prominent your company will be in their minds when they are looking to purchase a similar item or something that your company specialises in.

 

Philosophy

The use of carefully selected promotional products can also help tell potential customers more about your business. If you can offer promotional products that are in line with your business operations (for example offering free, high quality printed t-shirts if you are a printing company). This in turn can make the recipient feel like you’ve taken extra care with your promotional products. Rather than just sticking your brand name or logo to a free product for the sake of it.

Contact Us

Here at Banaman, we understand the need for high-quality promotional printing. Also,  the role it can play in bringing new customers to your business. We have developed a printing service that provides the best results at excellent prices. Whether you want stationery, t-shirts or keyrings, we can print your brand on these items efficiently and professionally. For more information, call us and chat with one of our friendly team. Alternativly you can e-mail us here and we will get back to you as soon as we can.

How are Promotional Products Made from Recycled Materials?

Promotional products exist in a huge variety of types – from free clothing such as t-shirts and hats to the more extravagant promotional items given to the rich and famous – watches, perfume, luxury hampers. There is no limit to what can be given as a promotional product, and thanks to recycling, it is also true that there is no limit to what these promotional products can be made from. This article will detail how these recycled items are made.

Delivery

The waste that is collected is delivered to the recycling center and unloaded from the truck. The driver will check that there are no overly large items in there that cannot be recycled.

Drum feeder

The mechanical claw then picks up a load of material and puts it into a spinning drum feeder, which then evenly distributes the materials onto a conveyor belt.

Initial sorters

Items that won’t fit through the sorter, like coat hangers, for example, are removed by hand to avoid clogging up the machine.

Large star screens

A series of offset star-shaped discs called star screens remove corrugated cardboard. Smaller items pass through onto the conveyor belt.

Second sorters

At this stage, smaller contaminants are removed, such as valuables like wallets, or items that cannot be recycled that might still slip through on the conveyor belt.

Glass

Glass is sorted by colour to ensure that it can be repurposed correctly – it is cleaned, crushed and mixed with sand and limestone before being heated, liquidised and turned into new products.

Paper

Paper is pulped when it is delivered to the recycling centre – pulping is achieved by soaking the paper and then heating it, while the chemicals in the soaking liquid help separate the ink from the paper. The pulp is then screened so the glue can be removed, as well as any remaining ink or other materials, before being refined and beaten to prepare it. Once refined, the pulp is placed on a flat screen that shapes it into sheets, where it is then dried and rolled, ready to be used again.

Plastic

The first action after the plastic has been delivered to the recycling centre is to wash it and inspect it. It is then cut into flakes, which are then separated, dried and melted into a liquid. The liquid undergoes a cleaning process that requires it to be fed through a screen, at which point it comes out in long strands. These strands are cooled and cut into pellets, and then distributed to manufacturers to be made into new items.

Aluminium

When cans are delivered to a recycling centre, they are shredded, melted, then cooled and shaped into a block, called an ingot. The block is then made into sheets, and the new products are made from this. All in all, this is the quickest recycling process – an aluminum can is typically recycled in a 2 month period.

So next time you receive a plastic keyring or a glass, it is highly likely that it once lived a life as something else, so you can enjoy the knowledge that your promotional item is as eco-friendly as possible.

At Banaman, we are proud to provide promotional materials of all kinds to businesses of all sizes. If you would like to know more, please feel free to get in touch with us today.

Importance of Colour in Marketing Materials

Colour is an important part of online marketing. If your logo has intense colours such as yellow or red, it announces something to the customer. When you create the perfect logo, make sure you pay particular attention to the colours you use. To analyse human behaviour more closely, extensive research has revealed that predicting customer response to colour appropriateness is much more important than the actual colour itself.

According to the recent studies on picking the right colours, personal experiences, cultural differences, and context were all found to have an effect on consumers. So when you want to evoke some sort of emotion in your readers, you may choose purple or yellow for your brand.

The role colours play in branding

When it comes to branding, one of the most important issues tend to relate to colour branding. For years, psychologists have been studying the link between colours and brand identity. Their studies revealed that our brains prefer unique brands so if everyone else is using blue, you may want to stand out by using purple.

To create a successful brand, you must use the right emotion, mood, and image. Start by identifying which colours are appropriate for matching your brand’s desired personality. For example, if your website is of simple design, you may consider white; however, selecting one colour over the other doesn’t always make people buy the product more often.

People most often believe that the most popular colours (black, white, and gray) work better than the rest. But according to research, purple is just as powerful. For instance, using colour increases brand recognition by up to 60 per cent, improves readability as much as 50 per cent, and increases response by 70 per cent. Some brands tend to work better with their colour schemes even if their company names aren’t visible.

 

The link between colour coordination and conversions

If you are debating whether there is a single best colour for conversion rates on websites, you’ll be surprised to hear that this theory has already been debunked. The Isolation Effect (a psychological principle) states that a product standing out over the others is more likely to be remembered than its text or image colour.

Some marketers found that when they changed the purchase button to red, their conversions boosted by 20 per cent. But this doesn’t mean that the colour red prompts people to take action. It can be incorporated with a green background in order to complement each other and blend in with the surroundings.

Another example is when you use black and white rather than grey, you are in fact creating a tone. You may often hear people saying that a colour is too intense so they add black and white in different amounts in order to lessen the intensity. When picking colours for your website, make sure you carry out a little test. There is no way of knowing how your audience will respond to your chosen colours in the content page and the layout within, but by testing different colour combinations, you can generate the most traffic to your website as well as determine what works and what doesn’t.

Banaman are specialists in providing high quality promotional materials and printing for businesses of all sizes. If you would like to know more, please get in touch with us today.

Personalised Stocking Fillers

Christmas is coming, which for many people means that it is time to head to the shops or frantically add items to virtual baskets before they sell out, so your family and friends can open the gifts they want on Christmas Day. While there might be some large gifts that you buy for people – games consoles, gadgets, clothing – you can never go wrong with some well thought-out stocking fillers, and this article will look into the best ones around.

Personalising your gifts is an excellent way to show you have put real thought into what you are buying. Choosing a gift that is specific to somebody and then adding their name to it means they have something that they know you have put thought into, and not just a generic item that you have bought in bulk.

Mugs

There is a huge range of mugs available that can be personalised with a graphic or text of your choice. As they are simple to make, you do not have to pay over the odds to purchase a personalised one. Whether you want several mugs with the same message, for a team or group, or you want individual names on each mug, at Banaman we can provide high quality printing that ensures you get a durable, long lasting product at very competitive prices.

Notepads

You might be a budding writer, or your job might require you to take many notes throughout the day, in which case, a notepad is the perfect gift. Notepads come in all shapes, sizes and styles, and it is this variety which means that you can choose one that is perfectly suited to the recipient. Personalising it adds an extra touch of class as well as showing that you have thought about the gift you are buying.

Photo Frames

The importance of photographs is often understated – without them, we would often have little to remind us of important moments or good times in our past. By giving someone a personalised photo frame, you can help them treasure a certain moment, friend or loved one with a frame that is specific to the photograph. At Banaman, we provide engraved wooden photo frames that house your photos elegantly, so you can buy a special gift or gifts for someone without breaking the bank.

While some stocking fillers may literally be just filler gifts, the importance of a well-thought out present is always high. It can make people feel valued and provide them with a gift that will stay appreciated for a long time.

At Banaman, we are proud to provide high quality printing and personalisation services for  a wide range of items, in any quantity. If you would like to know more, please feel free to get in touch with us today and we will be happy to help

Useful Mug Designs

From homes to offices, mugs are stored in cupboards and on desks in order to provide people with a warm drink on a cold day or a morning pick-me-up for those particularly difficult early starts. Whether it’s related to the design, the sentimental value or a unique aspect of the mug that makes it special – there are a number of reasons that certain mugs are favoured by people.

If you choose a mug with a unique design or a special feature, then the chances are it is likely to get used more often. Although it may seem trivial, there is a wide range of different designs and features that can enhance the look and functionality of a mug. This article will look at some of the most unique and useful designs that are on the market today.

Thermal mugs

Taking a sip of your tea or coffee only to discover it has gone cold is an unpleasant surprise, and it can happen all to often, especially if you get engrossed in your work or leave your desk for a short while. With a thermal mug, however, that problem is eradicated and your drink will stay hotter for longer. Thermal mugs are often quite easy to tell apart from usual mugs, as they are often metallic and slightly taller than their ceramic counterparts.

Image: http://www.novachrome.co.uk/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/w/h/white-travel-mugs.png

 

Self Stirring Mug

Stirring a mug of tea or coffee is hardly the most strenuous task in the world, but if you don’t have a spare hand (if you’ve got an especially large tea run to do), then a mug that takes care of this small task for you can be a great help. They work by having a tiny motor at the bottom that stirs the tea, ensuring you can have your drink mixed to perfection at the touch of a button.

http://ecx.images-amazon.com/images/I/61ckC9109ML._SL1000_.jpg

Plug Mug

In many offices, a pet hate of employees is when other members of staff take the wrong mug out of the cupboard and use it, leaving you without a mug or having to use a different one. With a plug mug, that problem is no more! Simply take the plug out of the side of the mug, rendering the receptacle useless – no more mug theft!

http://www.wired.com/2009/05/plug-mug-anti-theft-cup-for-anti-social-simpletons/

Here at Banaman, we are proud to provide a wide range of promotional materials for our clients. From mugs to stationery and clothing, we offer the highest quality printing and delivery for excellent prices. If you would like to know more about us, please get in touch with us today and we’ll be happy to help.

What Your Logo Says About Your Business

ets, cars – almost anything we use. There are certain logos that are known the world over thanks to the ubiquity of the product or service they represent – but what was the reasoning behind the design of these logos? Ensuring that your logo conveys the right message about your business is essential – a well designed logo can work wonders for your reputation, just as a poorly designed one can project a negative image of your company.

Simplicity

Logos needn’t be spectacular or complex in their design – in fact, this can often have the opposite effect and make it seem cluttered. For example, the biggest, richest company in the world has one of the most simple logos; Apple’s logo is just that – an apple. With the bite taken out of the logo, it is an icon that is synonymous with quality and the simplistic, minimalist nature of the design mirrors that of Apple’s products. Work out what the key USPs of your business are and see if they can be incorporated into the design of your logo. It shouldn’t be too forced, and sometimes it may not be possible, but it can certainly help to have a symbolic factor to your logo.

Innovation

There are many tricks you can use to add an extra layer of inventiveness to your logo. Courier company Fed Ex utilises negative space to add a white arrow into their logo – while this may go unnoticed to the untrained eye, once you are aware of its existence, it is difficult to ignore and makes for an impressive logo. What’s more the arrow symbolises movement, which is the ideal symbol for a courier company. Seek out original ideas that you can use for your logo – originality coupled with innovation is a recipe for success.

Colour

Striking colours can play a big part in helping you get noticed. The term ‘striking’ doesn’t necessarily mean ‘bright’ or ‘garish’, either. Clever uses of contrast can ensure that important areas of your logo stand out. Certain colours provoke feelings and emotions, so consider the relevance of these feelings and whether or not they relate to your business. Bright colours may not suit a logo for a tax company, for example, but for a restaurant or clothing shop they may be the ideal theme.

Choosing the right elements for your logo will ensure that you catch the eye of potential customers and ensure it stick in their minds, perfect for when they need the services of a company in your sector.

Here at Banaman, we provide the highest quality promotional printing services for companies of all sizes, from independent businesses to large corporations. If you would like to know more about what we do, please get in touch with us today and we’ll be happy to help.

Three Offline Methods to Advertise Your Business

Despite the almost universal usage of the internet for businesses and consumers alike, and although the internet is admittedly the quickest and widest-reaching method of advertisement, it is not the be all and end all of advertising tactics. There are ways to promote your brand without logging into the world wide web, and this article will look at the most effective ways to utilise your presence in the real world.

Vehicle Branding

Wrapping your vehicle in the branding of your business is a fantastic way of spreading the word about your company, especially if you are a frequent traveller. It makes your vehicle stand out from the rest of the traffic, and as you will be on the move it means your logo and contact details will be seen in a variety of areas. If you have a fleet of vehicles all adorned with the same eye-catching wrap, you will soon see people take notice of you and your business.

Promotional Products

A tried and tested promotional tactic, gifts for clients and potential clients from your business can go a long way to enhance your reputation and increase your customer base. Items like stationery, keyrings, even items of clothing like hats and t-shirts are cheap to produce and easy to distribute. As they are so cheap to produce and order, it means that you can give them away at no cost without much financial loss to your business. Banaman provide a superb printing service with no minimum order amount, so whether you operate a big or small business you can benefit from promotional items.

Community Presence

By making your business known in your local area through community work or sponsorship, you can create a great reputation for your company and establish yourself as a cornerstone of your local community, making you a more attractive prospect to clients in that area. Methods such as sponsoring local sports teams or events can be a fantastic way to help out local clubs and raise your profile at the same time.

Exhibitions and Shows

Visiting exhibitions, either as a consumer or as a business, can be a valuable way to create new relationships with other businesses. This can help expand your reputation, not just amongst potential customers, but with other companies as well. By operating a well run, effective stall or booth at an exhibition, you can make yourself stand out amongst your competitors and stick in the mind of potential clients.

Banaman are experts at providing high quality promotional products for clients of all sizes. If you would like to know more about us, please feel free to get in touch today and we’ll be more than happy to help.

 

Create a Great First Impression with Clients

You only have one chance to make a good first impression. If it’s a social situation, you may get the opportunity to let the real you shine through over time and undo any negativity from your first meeting. In a business environment, however, there’s always the chance that a potential client may take their custom elsewhere if they don’t see what they hope for when they meet you. That’s why it’s important to get those first encounters right.

Know your subject

While you’re undoubtedly an expert in your own field, it may be that clients come to you for different services. If possible, before your initial meeting, do your homework and find out what you can about the client’s needs; that may involve setting up a system whereby someone might fill in a questionnaire before they receive an appointment, allowing you to be thoroughly prepared.

Set the scene

If you’re meeting someone at your own premises, be sure you have a clean, comfortable and welcoming environment prepared. Would refreshments be appropriate? Are toilet and washing facilities clearly signposted? If you have an appointment to meet someone in another location of your choice, make sure it is somewhere you can talk in comfort and without distractions.

Look the part

I would hope that you always present a professional exterior to the world while you’re representing your business. This is doubly important when a potential customer sees you for the first time. Depending on the type of company you belong to, you should wear clean and appropriate clothes and be well groomed; even if you do a manual job, you should make sure you have clean nails when you extend a welcoming handshake to the client.

Put on your happy face

Even if you’re having the day from hell, your client doesn’t need to know about it. Something as simple as smiling as you greet them can make all the difference and put a person at ease. Studies show that the action of smiling can make you happier and more relaxed as well, which is a good frame of mind for meeting with a potential customer.

Pay attention

There’s little more off-putting than being aware that you don’t have someone’s full attention while you’re speaking to them. Focus on your customer! Make sure they know you are listening and considering their needs. It may be that your experience allows you to realise a need they are likely to have before they know about it. If you are completely attentive, the big picture should become apparent, allowing you to make suggestions about how the customer could achieve their goals, which will make them more inclined to use your services.

Unfortunately, there’s no way of controlling everything that goes on around you. You can’t force a person to give you their custom any more than you can force them to like you, but by making the most of those factors you can control, you can lay the groundwork for a good business relationship. You will only make one first impression, so put in the effort to make it a good one.

Banaman are specialists in the printing and supply of superb promotional materials for businesses large and small. For more information, get in touch with us today and we’ll be happy to help.

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840