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T-shirt printing in Grimsby

Designing a Great Company Logo

In the bustling world of business, where first impressions can make or break success, a company logo stands as a beacon of identity. It’s the visual representation of your brand, encapsulating its essence, values, and promise in a single emblem. Crafting a great company logo requires a delicate balance of creativity, strategy, and simplicity. Let’s look into the essential elements and principles that can help you in designing a great company logo that not only catches the eye but also leaves a lasting imprint on the minds of your audience.

Understanding the Importance of a LogoBanaman

A logo is much more than just a pretty picture; it’s the cornerstone of your brand identity. It’s the symbol that customers will associate with your products or services. A well-designed logo can evoke emotions, foster brand loyalty, and even communicate the values of your company. Think of iconic logos like Apple’s bitten apple or Nike’s swoosh; they are instantly recognizable and convey a wealth of meaning in a single glance.

Clarity in Communication

The first rule of designing a great logo is clarity. Your logo should communicate your brand’s message clearly and succinctly. It should reflect your company’s values, industry, and personality. Before putting pen to paper (or cursor to screen), take the time to define your brand identity and what sets you apart from the competition. Understanding your target audience is just as important; your logo should resonate with them and appeal to their sensibilities.

Simplicity Reigns Supreme

In the realm of logo design, simplicity reigns supreme. A cluttered or overly complex logo can confuse your audience and dilute your brand message. Remember, your logo will appear on many platforms and mediums, from business cards to billboards, so it must be easily recognisable and scalable. Aim for clean lines, minimalistic designs, and a limited colour palette. Some of the most iconic logos, such as those of McDonald’s or FedEx, are elegantly simple yet instantly memorable.

Timelessness and VersatilityPersonalised t-Shirts Lincoln

While it’s tempting to chase the latest design trends, a great logo stands the test of time. Trends come and go, but your logo should remain present for years to come. Avoid overly stylish fonts or trendy graphics that may quickly become outdated. Instead, go for timeless elements that have enduring appeal. Similarly, make sure that your logo is versatile enough to work across different platforms and applications. It should look equally impressive on a website header as it does on a promotional mug or embroidered on a uniform.

Colour plays an important role in logo design, as it can create emotions and convey meaning. Different colours bring different responses from viewers, so choose your palette wisely. Consider the personality of your brand and the emotions you want to evoke. For example, blue conveys trust and professionalism, while green symbolises growth and sustainability. Research the psychology of colour and select hues that align with your brand identity and resonate with your target audience.

Originality and Memorability

In a crowded marketplace, originality is key to standing out from the competition. Your logo should be unique and memorable, leaving a lasting impression on viewers. Avoid clichés and generic symbols that blend into the background. Instead, go for uniqueness and creativity. Brainstorm ideas, sketch rough drafts, and explore different concepts until you find one that truly captures the essence of your brand. Remember, a great logo is one that people remember long after they’ve seen it.

Seek Professional Expertise

While DIY logo design tools abound on the internet, nothing beats the expertise of a professional graphic designer. Investing in professional logo design can ensure a polished, professional result that accurately represents your brand. A skilled designer will not only bring your vision to life but also offer valuable insights and expertise to enhance your logo’s effectiveness. At Banaman we design and print high quality company logos to last the ages.

In conclusion, designing a great company logo is a blend of art and science. It requires creativity, strategic thinking, and attention to detail. A well-crafted logo can elevate your brand, communicate your values, and leave a lasting impression on your audience. By adhering to the principles of clarity, simplicity, timelessness, and originality, you can create a logo that not only catches the eye but also resonates with your target audience for years to come. So, roll up your sleeves, unleash your creativity, and embark on the journey of crafting your brand’s visual identity through a great company logo.

Contact us 

Now is the time to get in touch if you have enjoyed designing a great company logo and wish to place an order or talk about our printing in Grimsby. To reach us today, give us a call on 0800 086 2840 or fill out the form on our website. We will respond as quickly as we possibly can.

Promotional Sunglasses in Grimsby

Planning for a Trade Fair

Careful planning for a trade fair can maximise your chances of making the event a success. Trade fairs give you a valuable opportunity to make fantastic new connections, win new clients, and create more brand loyalty. Attending a trade fair can be beneficial for your business whatever industry your business is in. Trade shows are attended by a wide range of people, from members of the public to other business owners and potential investors.

Handing out promotional products at events can help you create fantastic new connections with customers and clients. If you do have a trade fair coming up and are determined to make it a success, here are some tips to help you make this happen.

Take promotional products with you

Promotional products are often distributed at trade shows. They can make your brand memorable and help you kickstart great new relationships with potential clients and customers. You have a wealth of options available to you when it comes to promotional products, whether you’re on a tight budget or have more to spend.

Set clear objectivesPromotional Pens in Grimsby

Make sure your objectives are clear before you attend your trade show. This will help you get what you want from the event. Are you heading to the event in order to launch a new product, boost brand awareness or generate leads? Perhaps you want to achieve all these targets? Your objectives can help you find the right promotional products to hand out at the event.

Know your audience

Understanding your target audience will help you choose the right approach when you’re attending a trade show. It will enable you to adopt the right tone when you’re speaking to potential clients and to present the right image. It can also help you create a suitable brand identity that appeals to your audience. Think about the kinds of promotional items your audience is likely to be interested in too so you’re not handing out goods they won’t find useful.

Choose quality over quantity

If you’re in the process of buying promotional products to hand out at a trade show, it’s important to prioritise quality over quantity if you’re on a tight budget. If you choose quantity over quality, you might find yourself offering substandard goods that are bad for your public image. It’s best to opt for useful and durable items that will be used or worn frequently so you can create a daily presence in your customers’ lives. If someone uses your products every day, this means they will see your branding on a daily basis too.

Plan ahead

It’s very important to get your orders in early when you need supplies for your trade show. Leave things too late and your goods may not reach you on time. Ordering well in advance can help you avoid last-minute stress and will also give you time to personalise any promotional products that you are handing out at your trade show. Planning ahead also means you have the chance to overcome any unforeseen challenges that emerge in the weeks leading up to the big event.

Consider promoting early

A great way to build anticipation for a trade fair you’re attending is to include your promotional products in your pre-event campaigns. Think about teasing your audience with sneak peeks of the goods you’ll be handing out at your event and entice people into visiting your booth by offering exclusive giveaways. This helps you to create a buzz around your trade show presence and encourages people to prioritise visiting your specific booth during the event.

Create an engaging booth

Trade shows are often attended by a large number of companies who compete with each other to win the attention of delegates. There are numerous things that you can do to win the attention of potential customers. These include creating interactive displays, putting on demonstrations and giving your audience the chance to partake in contests. These steps can enhance the experience of anyone who visits your booth during a trade show.

Strategic planning for a trade fair involves thinking ahead and ordering key supplies well in advance to ensure they are available once the big day comes around. Setting clear objectives, gaining a deep understanding of your audience and selecting useful promotional products of high quality will enable you to create a powerful and memorable trade show presence.

Promotional Sunglasses in GrimsbyChoose a reputable manufacturer of promotional products

There are many promotional products manufacturers and suppliers on the market. However, some are more dependable than others. Carry out in-depth research and read reviews to find a promotional products manufacturer you can rely on. Ask as many questions as you feel you need to before you go ahead and agree to work with a supplier. You could even ask for samples before you go ahead and place a big order. The right supplier will not only deliver high-quality products but also contribute to the success of your presence at the event.

High-quality promotional items in Lincoln

At Banaman, we are always here to help when you need high-quality promotional items in Lincoln. We have decades of success in this area, having collaborated with companies in various industries over the years. We can assist you whether you want to order bespoke clothing, printed materials, or items like mugs, stationary and accessories.

Our team are passionate about helping you achieve your aims. We can help you create useful, memorable, and valuable items that create long-lasting relationships between your brand and your audience. Whether you’re on a modest budget or have more to invest, we are ready to serve you.

Contact us

If you are planning for a trade fair and need quality bespoke promotional items in Lincoln, get in touch today. You can reach us by completing the form on our website or by calling us on 0800 086 2840. We will respond as quickly as we possibly can.

How are Promotional Products Made from Recycled Materials?

5 Useful Promotional Items

Are you looking for useful promotional items? Promotional items can be incredibly effective when it comes to creating a buzz around a business and bringing customers closer to a brand. There are many kinds of products you can opt for when you want to invest in useful promotional items. Let’s take a look at 5 useful promotional items that are available to you right now.

USB sticksHow are Promotional Products Made from Recycled Materials?

USB sticks are incredibly practical and versatile. They are highly portable and can easily fit inside someone’s pocket. They can be used to store documents, photos, music and other digital files. It’s a great idea to have your branding added to a USB stick as people will be exposed to your logo every time someone uses or carries the item. USB sticks also have a very long lifespan. They can potentially last for years before they need to be thrown away.

Bags

Bags make very useful promotional items as they tend to be used every day. They are ideal for a range of activities, including sports, shopping, travelling and commuting. Bags can be great for promoting your business. They have a large surface area where you can showcase your logo, slogan or design, allowing you to display your brand prominently. Again, a bag can be used for many years before it needs to be replaced, which means it will keep your business in people’s minds for a long time to come. 

Mugs

Mugs are part of most people’s day-to-day lives and can be seen around most homes and offices. They can be used for hot drinks like tea, coffee and hot chocolate as well as cold drinks including juice and for snacks like soup and noodles. As they are used so often, mugs can generate repeated exposure for your brand. You can also customise them with various colours, designs and messages. This helps you to create a truly unique and memorable promotional item. Another great reason for choosing mugs when you want to invest in promotional items is that they can be highly cost-effective. This is particularly likely to be the case when you buy them in bulk.

Coasters

Coasters serve a very practical purpose, protecting surfaces from drink condensation and heat. They are incredibly useful when it comes to damage prevention and can also boost the visual appeal of a space. They are small and easy to distribute at events and through the post. You can add not only your logo but other details to them. These could include your contact details or a slogan. Although coasters may seem rather subtle in comparison to other types of promotional items, they can be very effective. 

Personalised give away pens GrimsbyPens

Pens remain incredibly popular and useful tools in homes and offices. They are ideal for people who like to take notes throughout the day and are often passed around in different environments, making them very effective at creating brand exposure. There are many pen styles to choose from too, which means it should be easy enough to find an option that works for your brand. 

When you’re looking for promotional items, it’s very important to think about the needs and preferences of your target audience. Well-designed, useful promotional items can boost brand visibility and leave a positive impression on current and new customers. They have an excellent track record when it comes to building brand loyalty and business growth.

Now you have read about these 5 useful promotional items, you may be wondering how to find the best promotional goods supplier for your needs. If you are seeking a quality supplier of promotional items in Scunthorpe, look for one with a great deal of experience and a positive reputation. The supplier should have a proven track record in the industry and plenty of good reviews online.

The supplier should also offer a wide range of promotional items to meet a host of needs. Look for a company that has a wide selection of goods to choose from and ask to see past examples of their work if you haven’t already. This will give you a good idea of what to expect when they create your promotional items for you. You should also find out what the company’s pricing, lead times and minimum order quantities are before you go ahead and place an order.

Who can help when I need access to promotional items in Scunthorpe?

At Banaman, we have an excellent reputation when it comes to manufacturing and supplying promotional items in Scunthorpe. We have worked closely alongside a wide range of clients from various industries to help them access the best promotional goods for their requirements. Although we offer some of the most competitive prices in the industry, we never cut corners when it comes to quality.

We have almost 40 years of experience in the promotional items industry. We are passionate about bringing our clients and their customers closer together. To do this, we create useful, long-lasting, high-quality bespoke branded goods. The promotional items that we create for our customers boost brand awareness and loyalty considerably and make their customers and employees feel incredibly valued too. Perhaps you do wish to invest in promotional items in Scunthorpe but need help with deciding which goods will be the most suitable for your business. If so, don’t hesitate to get in touch for further assistance.

Contact us 

Now is the time to get in touch if you have enjoyed our list of 5 useful promotional items and wish to place an order or talk about what we can do for you. To reach us today, give us a call on 0800 086 2840 or fill out the form on our website. We will respond as quickly as we possibly can. 

Promotional Pens in Lincoln

How can promotional items promote your business?

“How can promotional items promote your business” is an important question to ask when you’re looking for ways to create more visibility for your company. Promotional items can benefit your business in a number of ways, from helping you attract new customers and retain existing ones to enhancing your brand image. The amount that you spend on promotional items can be much smaller than the revenue that they generate for your business. Let’s take a closer look at some of the biggest advantages of investing in promotional items in Sheffield. 

What exactly is a promotional item?

Promotional items are goods that feature a company’s branding such as its name or logo. You can distribute them to team members, existing customers and potential ones. They have been used as marketing tools for decades and remain incredibly powerful when it comes to reaching customers. Handing out promotional items to your customers can create a sense of goodwill and appreciation whilst enhancing your business’ reputation. They can boost customer loyalty and make it more likely that people will choose you when they need the kinds of products and services you offer.  

The benefits of promotional items

Brand visibility and recognitionPromotional Pens in Lincoln

One of the biggest advantages of promotional items is that they build brand visibility. When people see your promotional items being used, this exposes your brand to them. This can encourage them to find out more about your brand and also become part of your customer network. The best promotional items tend to be those that are seen by a large number of people, such as t-shirts, bags, cups and pens.

Create a positive brand image

When you hand out durable, great-looking and efficient promotional items to your customers, this can work wonders for your reputation. It can make your brand more credible and create associations with quality and efficiency. Promotional items can make your company appear more generous and trustworthy. This can cause more customers to choose you over your competitors when they need what you’re offering

Build customer loyalty

You can use promotional items to show people how much you appreciate their custom. This can generate more loyalty and strengthen the relationships between your business and its customers. The more loyal your customers are, the more likely it is that they will tell others about your company and continue buying your products and services for many years. When you hand out useful items to your customers that they are likely to use on a regular basis, this enables you to become part of the fabric of their daily lives.

An affordable marketing option

Another benefit of using promotional items is that they can help you market your business in a cost-effective manner. Promotional items can be much cheaper than opting for traditional advertising strategies. You can also save money by purchasing promotional items in bulk. If you supply high-quality, long-lasting promotional goods, they can continue promoting your brand long after your original investment.

How to distribute promotional items

There are many methods you can opt for when you want to get your promotional items out to your customers or potential customers. It’s common for businesses to hand out promotional items at trade shows and exhibitions, and you can also send them out in the post. If you run a customer-facing business, you can offer them to customers in-person on your premises.

Promotional items for employees

Promotional items aren’t solely handed out to customers. You can also give them to your employees as rewards or incentives. You can show your appreciation for your employees’ hard work by providing them with various types of promotional gifts, from electronic devices to clothing and mugs. Employees who feel appreciated are more likely to be productive at work and remain with your business rather than heading elsewhere.

Promotional Sports Bottle in Grimsby

How to choose the right supplier of promotional items 

Now you know how can promotional items promote your business, you may be wondering how to find the right supplier of these highly-effective goods. It’s important to seek out a supplier who can provide you with a wide range of promotional items so you can source ones that are relevant to your business. You should also seek out a company that has vast experience in this area and can work closely alongside you to ensure your strategy is a success.

Promotional items in Sheffield

At Banaman, we have been supplying promotional items in Sheffield for decades. The products that we supply are designed to create a buzz around your business and enhance your reputation. Although we offer some of the industry’s most competitive prices, we never cut corners when it comes to quality. What’s more is that we offer an express delivery service so you can get your promotional goods out to your customers in no time at all.

Personalised clothing, printed materials

We are a leading supplier of personalised clothing including hats, caps, t-shirts, polo shirts, and hoodies. We’re also here for you whenever you need printed materials such as flyers, business cards, labels, posters, packaging and brochures. Whether you already have existing design ideas or need to start entirely from scratch, we can assist you. We can meet all your print and promo requirements and can also supply you with branded promotional devices like USB sticks, earphones and speakers.

Contact us  

If you’re still wondering how can promotional items promote your business, or you’re ready to place an order, get in touch today. You can reach us by calling us on 0800 086 2840 and discussing your requirements with one of our team. Alternatively, complete the form on our website and we will get back to you as promptly as we possibly can.

Promotional Pens in Grimsby

How are Promotional Products Made from Recycled Materials?

Promotional products exist in a huge variety of types. These can be from free clothing such as t-shirts and hats to the more extravagant promotional items given to the rich and famous. These include watches, perfume, and luxury hampers. There is no limit to what can be given as a promotional product. Furthermore thanks to recycling, it is also true that there is no limit to what these promotional products can be made from. This article will look at the question of how are promotional products made from recycled materials.

What is the process of making promotional products from recycled materials?

How are Promotional Products Made from Recycled Materials

So how is this completed? The process looks something like this:

Delivery

The waste that is collected is delivered to the recycling centre and unloaded from the truck. The driver will check that there are no overly large items in there that cannot be recycled.

Drum feeder

The mechanical claw then picks up a load of material and puts it into a spinning drum feeder. This machine then evenly distributes the materials onto a conveyor belt.

Initial sorters

Items that won’t fit through the sorter, like coat hangers, for example, are removed by hand to avoid clogging up the machine.

Large star screens

A series of offset star-shaped discs called star screens remove corrugated cardboard. Smaller items pass through onto the conveyor belt.

Second sorters

At this stage, smaller contaminants are removed, such as valuables like wallets, or items that cannot be recycled that might still slip through on the conveyor belt.

Glass

Personalised Jute Bags Grimsby

Glass is sorted by colour to ensure that it can be repurposed correctly – it is cleaned, crushed and mixed with sand and limestone before being heated, liquidised and turned into new products.

Paper

Paper is pulped when it is delivered to the recycling centre. Pulping is achieved by soaking the paper and then heating it, while the chemicals in the soaking liquid help separate the ink from the paper. The pulp is then screened so the glue can be removed. Furthermore, any remaining ink or other materials, before being refined and beaten to prepare it. Once refined, the pulp is placed on a flat screen that shapes it into sheets, where it is then dried and rolled, ready to be used again.

Plastic

The first action after the plastic has been delivered to the recycling centre is to wash it and inspect it. It is then cut into flakes, which are then separated, dried and melted into a liquid. The liquid undergoes a cleaning process that requires it to be fed through a screen, at which point it comes out in long strands. These strands are cooled and cut into pellets, and then distributed to manufacturers to be made into new items.

Aluminium

When cans are delivered to a recycling centre, they are shredded, melted, then cooled and shaped into a block, called an ingot. The block is then made into sheets, and the new products are made from this. All in all, this is the quickest recycling process – an aluminium can is typically recycled in a 2 month period.

So next time you receive a plastic keyring or a glass, it is highly likely that it once lived a life as something else. So you can enjoy the knowledge that your promotional item is as eco-friendly as possible.

Contact Us

Hopefully, this article has answered the question of, “how are promotional products made from recycled”.At Banaman, we are proud to provide promotional materials of all kinds to businesses of all sizes. If you would like to know more, please feel free to get in touch with us today.

How to stand out from the competition

How to stand out from the competition [Infographic]

If you’re interested in sending out promotional items and want to stand out from your competitors, read on. In this article, we’ll talk about how to overcome many of the challenges that you might face if you’re based in a crowded industry and what you can do to make your customers stand up and take notice. Read on to find out more about how to stand out from the competition and increase brand loyalty in the process. If you’ve been looking for promotional items in Grimsby that will help you to shine, help is available.

How to stand out from the competition

Why does competition make things so difficult?

Unless your business does something truly unique, you will have competitors no matter how big or small you are. Chances are that there are many companies offering the same products and services, regardless of how successful you are. Even some of the most successful businesses face difficulty with drawing customers away from other brands. However, there are steps that you can take to convince your customers that your brand is the best choice.

How can promotional gifts help me outshine my competitors?

Poster Printing Grimsby

By supplying your customers with promotional gifts, you can show them that you value their custom and want to add value to their lives. If you provide them with gifts they’ll use on a daily basis, they will be constantly exposed to your branding. Even if they haven’t bought anything from you for a while or ever before, you may well be the first port of call when they need the kind of products and services that you offer. It can be worth spending a little more on promotional items if you do want to gain an edge over your competitors. 

If you invest more in high-quality items, you’re more likely to be associated with concepts such as excellence and efficiency. There are many companies using the tactic of sending out promotional gifts to their customers, so it’s wise to send out items that are better than those being distributed by your competitors. 

Choose items that won’t be discarded with 

It’s essential to choose items that your customers won’t simply dispose of quickly. It’s a good idea to carry out research into your customers so you can find out what their interests are and what kinds of promotional gifts they are most likely to use. Products that tend to be used frequently by recipients of promotional gifts tend to include things like diaries, calendars, keyrings, pens, bags, bottle openers and torches, to give just a few examples. High-quality clothing is also a great option as it can keep your customers warm, comfortable and looking great for years to come. If you do opt for clothing, it’s best to opt for quality garments that won’t simply fall apart after a few washes. 

Competitions

Running competitions for your promotional items is another great way to get people talking about your brand. There are many things that you can give away in competitions to inspire existing and potential customers. These include promotional items. The best promotional items tend to be the ones that add value to people’s lives, so they tend to include things that they can use on a regular basis. These might include anything from pens to clothes, keyrings and much more. If you run competitions on social media, you can increase your reach at the same time as create more brand loyalty.

Online reviews

Encouraging your customers to review your brand positively online is another great way to stand out from the competition. If you sign your brand up to a review site, customers will be able to leave you ratings. These could help you soar up the search rankings if the feedback is positive. Studies have found that positive reviews can play a pivotal role in boosting your online search rankings. You are very likely to receive positive reviews if you send useful promotional gifts out to your customers. 

Make sure your branding stands out

Personalised Clothing in Grimsby

People tend to form their first impressions of a brand within the first 10 seconds of encountering them. This is why it’s so important to have an eye-catching brand identity including a logo. Colour is incredibly important when it comes to increasing brand recognition. Once you have settled on a colour scheme, it’s important to stick to it for a considerable period of time. Colour is said to boost brand recognition by 80%.

Reward loyalty

Rewarding customer loyalty is a great way to retain your customers. Loyalty programmes are highly effective when it comes to getting customers to stay with you. Promotional items show them that you value their custom. At Banaman, we can provide you with a wide range of promotional gifts to help you avoid losing your valued customers and therefore sales.

About Banaman

At Banaman, we’ve been designing, manufacturing and supplying promotional items and personalised clothing of the highest calibre for many years. Our promotional items in Grimsby are designed to help you create a real buzz around your business. This helps you create long-term brand loyalty. Although we offer the most competitive prices on the market, we never make compromises when it comes to quality. 

What’s more, is that we can get your promotional items out to you in no time no at all thanks to our express delivery service. We can help you gain a real edge over businesses in your industry when you’ve been wondering ‘How to stand out from the competition’. From t-shirts and polo shirts to caps, hoodies, stationery and keyrings, we do it all.

Contact us

Why wait any longer to get in touch if you do need help with standing out from the crowd and are ready to create extra brand loyalty? You can reach us today by giving us a call on 0800 086 2840 or by completing the form on our website. You can also send an email to info@banaman.co.uk. We’ll get back to you as quickly as possible.

Promotional Ice Scrapers in Grimsby

Why Promotional Products Work

We see them every day, some of us will probably use them every day. However, we rarely stop to think about how promo products actually work in the way they do. Some are certainly more successful than others. Also, many businesses have tried and tested methods of using products to recruit new customers or promote their latest services. This article will look into why promotional products work and are so useful for bringing in new business.

Why do promo products work?

Promotional USB Sticks in grimsbyReciprocity

Jerry McLaughlin, president of promotional products giant Branders, argues that the reason promotional products are so successful is that ‘if you give something, the recipient is honour bound to give something back’. This system of reciprocation often leads the recipient of your product to invest themselves in your business. This is done by becoming a regular customer or purchasing something from you. If they are already a customer of yours, they will feel valued. Furthermore, potential customers, they will be drawn to the quality and philosophy of your business (provided your promotional products reflect this).

Positive Association

The recipient will often make a connection between the gift you give them and the quality of your company. The more useful the promotional product is to them, the more likely they are to associate your company with good quality. When deciding on what promotional gifts to give your customers or potential customers, remember that it is not just a case of getting your brand or slogan on a product. Offer a useful item and you will reap the benefits.

Promotional Reflectors in GrimsbyThe more they use the item, the more prominent your company will be in their minds when they are looking to purchase a similar item or something that your company specialises in.

 

Philosophy

The use of carefully selected promotional products can also help tell potential customers more about your business. If you can offer promotional products that are in line with your business operations (for example offering free, high quality printed t-shirts if you are a printing company). This in turn can make the recipient feel like you’ve taken extra care with your promotional products. Rather than just sticking your brand name or logo to a free product for the sake of it.

Contact Us

Here at Banaman, we understand the need for high-quality promotional printing. Also,  the role it can play in bringing new customers to your business. We have developed a printing service that provides the best results at excellent prices. Whether you want stationery, t-shirts or keyrings, we can print your brand on these items efficiently and professionally. For more information, call us and chat with one of our friendly team. Alternativly you can e-mail us here and we will get back to you as soon as we can.

Embroidery in Grimsby

Importance of Colour in Marketing Materials

Colour is an important part of online marketing. If your logo has intense colours such as yellow or red, it announces something to the customer. When you create the perfect logo, make sure you pay particular attention to the colours you use. To analyse human behaviour more closely, extensive research has revealed that predicting customer response to colour appropriateness is much more important than the actual colour itself.

According to the recent studies on picking the right colours, personal experiences, cultural differences, and context were all found to have an effect on consumers. So when you want to evoke some sort of emotion in your readers, you may choose purple or yellow for your brand.

The role colours play in branding

When it comes to branding, one of the most important issues tend to relate to colour branding. For years, psychologists have been studying the link between colours and brand identity. Their studies revealed that our brains prefer unique brands so if everyone else is using blue, you may want to stand out by using purple.

To create a successful brand, you must use the right emotion, mood, and image. Start by identifying which colours are appropriate for matching your brand’s desired personality. For example, if your website is of simple design, you may consider white; however, selecting one colour over the other doesn’t always make people buy the product more often.

People most often believe that the most popular colours (black, white, and gray) work better than the rest. But according to research, purple is just as powerful. For instance, using colour increases brand recognition by up to 60 per cent, improves readability as much as 50 per cent, and increases response by 70 per cent. Some brands tend to work better with their colour schemes even if their company names aren’t visible.

 

The link between colour coordination and conversions

If you are debating whether there is a single best colour for conversion rates on websites, you’ll be surprised to hear that this theory has already been debunked. The Isolation Effect (a psychological principle) states that a product standing out over the others is more likely to be remembered than its text or image colour.

Some marketers found that when they changed the purchase button to red, their conversions boosted by 20 per cent. But this doesn’t mean that the colour red prompts people to take action. It can be incorporated with a green background in order to complement each other and blend in with the surroundings.

Another example is when you use black and white rather than grey, you are in fact creating a tone. You may often hear people saying that a colour is too intense so they add black and white in different amounts in order to lessen the intensity. When picking colours for your website, make sure you carry out a little test. There is no way of knowing how your audience will respond to your chosen colours in the content page and the layout within, but by testing different colour combinations, you can generate the most traffic to your website as well as determine what works and what doesn’t.

Banaman are specialists in providing high quality promotional materials and printing for businesses of all sizes. If you would like to know more, please get in touch with us today.

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Personalised Stocking Fillers

Christmas is coming, which for many people means that it is time to head to the shops or frantically add items to virtual baskets before they sell out, so your family and friends can open the gifts they want on Christmas Day. While there might be some large gifts that you buy for people – games consoles, gadgets, clothing – you can never go wrong with some well thought-out stocking fillers, and this article will look into the best ones around.

Personalising your gifts is an excellent way to show you have put real thought into what you are buying. Choosing a gift that is specific to somebody and then adding their name to it means they have something that they know you have put thought into, and not just a generic item that you have bought in bulk.

Mugs

There is a huge range of mugs available that can be personalised with a graphic or text of your choice. As they are simple to make, you do not have to pay over the odds to purchase a personalised one. Whether you want several mugs with the same message, for a team or group, or you want individual names on each mug, at Banaman we can provide high quality printing that ensures you get a durable, long lasting product at very competitive prices.

Notepads

You might be a budding writer, or your job might require you to take many notes throughout the day, in which case, a notepad is the perfect gift. Notepads come in all shapes, sizes and styles, and it is this variety which means that you can choose one that is perfectly suited to the recipient. Personalising it adds an extra touch of class as well as showing that you have thought about the gift you are buying.

Photo Frames

The importance of photographs is often understated – without them, we would often have little to remind us of important moments or good times in our past. By giving someone a personalised photo frame, you can help them treasure a certain moment, friend or loved one with a frame that is specific to the photograph. At Banaman, we provide engraved wooden photo frames that house your photos elegantly, so you can buy a special gift or gifts for someone without breaking the bank.

While some stocking fillers may literally be just filler gifts, the importance of a well-thought out present is always high. It can make people feel valued and provide them with a gift that will stay appreciated for a long time.

At Banaman, we are proud to provide high quality printing and personalisation services for  a wide range of items, in any quantity. If you would like to know more, please feel free to get in touch with us today and we will be happy to help

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840