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How to stand out from the competition [Infographic]

If you’re interested in sending out promotional items and want to stand out from your competitors, read on. In this article, we’ll talk about how to overcome many of the challenges that you might face if you’re based in a crowded industry and what you can do to make your customers stand up and take notice. Read on to find out more about how to stand out from the competition and increase brand loyalty in the process. If you’ve been looking for promotional items in Grimsby that will help you to shine, help is available.

How to stand out from the competition

Why does competition make things so difficult?

Unless your business does something truly unique, you will have competitors no matter how big or small you are. Chances are that there are many companies offering the same products and services, regardless of how successful you are. Even some of the most successful businesses face difficulty with drawing customers away from other brands. However, there are steps that you can take to convince your customers that your brand is the best choice.

How can promotional gifts help me outshine my competitors?

Poster Printing Grimsby

By supplying your customers with promotional gifts, you can show them that you value their custom and want to add value to their lives. If you provide them with gifts they’ll use on a daily basis, they will be constantly exposed to your branding. Even if they haven’t bought anything from you for a while or ever before, you may well be the first port of call when they need the kind of products and services that you offer. It can be worth spending a little more on promotional items if you do want to gain an edge over your competitors. 

If you invest more in high-quality items, you’re more likely to be associated with concepts such as excellence and efficiency. There are many companies using the tactic of sending out promotional gifts to their customers, so it’s wise to send out items that are better than those being distributed by your competitors. 

Choose items that won’t be discarded with 

It’s essential to choose items that your customers won’t simply dispose of quickly. It’s a good idea to carry out research into your customers so you can find out what their interests are and what kinds of promotional gifts they are most likely to use. Products that tend to be used frequently by recipients of promotional gifts tend to include things like diaries, calendars, keyrings, pens, bags, bottle openers and torches, to give just a few examples. High-quality clothing is also a great option as it can keep your customers warm, comfortable and looking great for years to come. If you do opt for clothing, it’s best to opt for quality garments that won’t simply fall apart after a few washes. 

Competitions

Running competitions for your promotional items is another great way to get people talking about your brand. There are many things that you can give away in competitions to inspire existing and potential customers. These include promotional items. The best promotional items tend to be the ones that add value to people’s lives, so they tend to include things that they can use on a regular basis. These might include anything from pens to clothes, keyrings and much more. If you run competitions on social media, you can increase your reach at the same time as create more brand loyalty.

Online reviews

Encouraging your customers to review your brand positively online is another great way to stand out from the competition. If you sign your brand up to a review site, customers will be able to leave you ratings. These could help you soar up the search rankings if the feedback is positive. Studies have found that positive reviews can play a pivotal role in boosting your online search rankings. You are very likely to receive positive reviews if you send useful promotional gifts out to your customers. 

Make sure your branding stands out

Personalised Clothing in Grimsby

People tend to form their first impressions of a brand within the first 10 seconds of encountering them. This is why it’s so important to have an eye-catching brand identity including a logo. Colour is incredibly important when it comes to increasing brand recognition. Once you have settled on a colour scheme, it’s important to stick to it for a considerable period of time. Colour is said to boost brand recognition by 80%.

Reward loyalty

Rewarding customer loyalty is a great way to retain your customers. Loyalty programmes are highly effective when it comes to getting customers to stay with you. Promotional items show them that you value their custom. At Banaman, we can provide you with a wide range of promotional gifts to help you avoid losing your valued customers and therefore sales.

About Banaman

At Banaman, we’ve been designing, manufacturing and supplying promotional items and personalised clothing of the highest calibre for many years. Our promotional items in Grimsby are designed to help you create a real buzz around your business. This helps you create long-term brand loyalty. Although we offer the most competitive prices on the market, we never make compromises when it comes to quality. 

What’s more, is that we can get your promotional items out to you in no time no at all thanks to our express delivery service. We can help you gain a real edge over businesses in your industry when you’ve been wondering ‘How to stand out from the competition’. From t-shirts and polo shirts to caps, hoodies, stationery and keyrings, we do it all.

Contact us

Why wait any longer to get in touch if you do need help with standing out from the crowd and are ready to create extra brand loyalty? You can reach us today by giving us a call on 0800 086 2840 or by completing the form on our website. You can also send an email to info@banaman.co.uk. We’ll get back to you as quickly as possible.

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840