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Planning for a Trade Fair

If utilised properly, trade shows can be an excellent way to boost your business’ name and customer base. There are innumerable trade shows taking place across the country throughout the year, and if you choose the right one it can work wonders for your brand. However, there are a number of things you should consider before you set up your stall to ensure you get the best possible experience.

Catch the Eye

One of the most important things to avoid at a trade fair is blending in. You don’t want people walking past your stall because it looks uninteresting or similar to others. Make your stall stand out; invest time, effort and maybe a little money into making your stall look as good as possible. This will catch the eye of potential customers and help you make that all-important introduction. Banaman provide an excellent promotional service to help you get your logo out there; we can provide excellent banners, posters and signs for very competitive prices.

Be Well Staffed

Having a committed team to work on your stall is very important. Although it may not seem difficult, running a stall on your own at a trade fair would be incredibly hard, especially if your stand proves to be popular. Having a few extra people around to greet visitors and chat to them about your company will work wonders, and allow you to concentrate on other tasks without neglecting any potential customers.

Do your Research

Instead of just turning up, setting your stall up and hoping people come and visit your stand, make sure you know as much as possible about the conference. Research who your competitors are, and think of what you can say to convince people that you are the company for them. Setting up your stall in the right place is important, too; setting up by a rival business may make passers-by feel pressured into talking to one stand or another, so consider positioning yourself by a non-rival business for a less competitive atmosphere.

Dress to Represent your Business

Wearing a uniform while at these conventions is highly recommended, as it shows dedication to your business and projects a sense of team spirit to visitors. A uniform adorned with your company’s logo, coupled with an enthusiastic attitude, excellent knowledge and service will mean that people associate your brand with nothing but positivity. If you would like your company logo to adorn a uniform for your staff, Banaman can help. We can provide quality personalised hoodies, t shirts, baseball caps and polo shirts for excellent prices.

These few tips will hopefully help you thrive at any trade fair you attend. Whether you’re an experienced business owner who has been to countless fairs before, or if this is your first trade fair experience, being well prepared for these conferences is vital. A good showing at a trade fair may well result in an increase in your customer and client base. For first-class promotional items that give your business that little extra representation, get in touch with Banaman and we’ll be more than happy to help. We are available by phone, email or the contact form on our website, so talk to us today to see what we can do for you.

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840