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Category: Promotional Products | Page 3

5 Unique Gift Ideas to Impress Your Clients

Personalised Stationery

Although this may not seem like the most exciting gift that you could give to a client, personalised stationary works well as both a present and a promotional tool. From pens to mugs, these gifts will be used on an almost daily basis by your client, ensuring that your business and its name is always in their mind. Due to the very low production costs of personalised pens, pencils and small notes, you can give these to your clients for free without worrying about losing money.

Food & Drink Hampers

Hampers make for excellent gifts, particularly when Christmas is drawing closer. There is a huge range of hampers available to suit different tastes and budgets. Giving clients a hamper will show that you have put time and effort into the purchase; hampers suited to different clients’ tastes will show a personal touch that will be more than welcome. You don’t need to break the bank for hampers, either: small sets are available for £25.

Letter Openers

You might think this is a bit of a strange choice for a gift for a client, but a letter opener can be a surprisingly useful gift for a client. While people may not think of buying a letter opener themselves, if they received one as a gift they would be surprised at how helpful it can be. Also, as it is an unusual gift, when your client uses the letter opener, they will remember who they got it from, keeping your business fresh in their mind.

Digital Photo Frames

A digital photo frame is another wise choice for a gift for a client; something that they can keep on their desk every day, and the digital function means it is more versatile than a standard photo frame. As with all personal gifts, they will be greatly appreciated by the recipient as it shows that little bit of extra thought has gone into the purchase. Digital photo frames are available from as little as £15, and come in a range of styles and sizes.

Flowers or Plants

If you’d like to give your client a gift that really shows a little bit of extra individuality, giving flowers is a great idea. Flowers can be a welcome addition to anyone’s desk, injecting a bit of colour to the office environment. While flowers might not be a suitable gift for every client you have, they will be warmly appreciated should you decide to give them to some of them.

Above are just a few ideas for gifts that you can give to your clients. Whether they’re Christmas gifts or just a gift to say thank you for using your business, these offerings will be a welcome surprise and only serve to boost your relationship with your client. At Banaman, we are able to provide top quality promotional products such as keyrings, mugs and stationery. There is no minimum order, so whether you’re a small business or a large one, our expert team can provide you with all the promotional products you need to gift to your clients. We offer an express delivery service across Grimsby, Scunthorpe and the Yorkshire & Lincolnshire region so if you would like to find out more about what we can offer you, give us a call or send us an email today and we’ll be happy to help!

Business Cards in Grimsby

How to Create a Business Card People Will Hold on To

Creating a business card for your company can be a great way to spread the word about your business, providing the cards are produced correctly. There are a number of steps and factors you need to take into consideration when making your business cards, and we’re going to look at some tips to ensure you and your business get the maximum benefit.

 

 

Your business card should not be designed to solely get your company name and logo out there. As well as introducing your business, the card should clearly outline what it is you can provide for potential clients and customers. It should be the right mix of informative and concise; space is at a premium so get the key information on there.

 

 

This almost goes without saying, but the design of your card is equally as important as the information that is printed on it. You want your card to stick in people’s minds, and that can be achieved by a combination of perfect design and well written information. A unique design that relates to your business and doesn’t compromise the text will ensure people remember who you are and what you do.

 

 

Including a picture in your design can bring a little something extra to your card. A photo that relates to your business and doesn’t detract from the overall design can work wonders. Choose your photo carefully, how does it relate to your business? Also, the quality of the photo is crucial, make sure it is high resolution; pixelated images look unprofessional and cheap.

 

 

While it is certainly recommended that you stand out from your competitors in terms of design, the size of your card is something that should remain unchanged. Most wallets have compartments designed to hold business cards, so if your card is of an unusual size, people may not be inclined to hold on to it.

 

 

 

While the size of your card needs to be conventional, the shape needn’t be. If you can design a card of unusual shape that will increase individuality without compromising information or size, then you’ll find that your company will be one that is easily remembered by potential clients and customers.

 

 

 

This may sound strange, but the material you use for your business card should be of premium quality, and not just card. Don’t use cheap material just for the sake of saving money; a little more expenditure can reap the rewards. If you use material that easily folds and rips, it completely ruins the look and feel of your card and it will soon find itself in the bin. Make sure you use the best available cardstock, ink and colouring to ensure a totally professional look.

 

 

As we mentioned, it’s important for your card to stand out from the others. However, not every design is suitable for every type of business. For example, businesses in the more creative sectors may want to incorporate colourful and quirky design, whereas a minimalist approach may be more appropriate for other companies. Consider the ethos and theme of your company when choosing colours and design.

These are just a few tips about creating the perfect business card. Although in this age of technology a simple card may seem outdated, if done correctly it can still be a brilliant addition to your promotional devices. There are many examples of superb business cards floating around, why not make yours one of them?

 

Top Tips for a Memorable Business Flyer

To ensure a reasonable return on investment when it comes to business flyers, you need to go the extra mile to stand out from the crowd, as well as including key pieces of information to ensure that a potential consumer reads on rather than simply putting it into the recycling bin. Read on for our top tips for a memorable business flyer…

Attention grabbing headlines

The best journalism starts with a great headline, and you shouldn’t approach your business flyer any differently. Of course you want your business name to be a focal point, but to grab people’s attention you need to make sure within the first few seconds they can easily assess if this is a service they would be interested in and are intrigued to find out more.

This could include calls to action to entice them to read on, a discounted offer, or better yet, employing the same tactics many online bloggers use to grab attention. For example a reader is statistically more likely, by 36%, to read the content if a number is mentioned within the headline, such as ‘10 reasons to choose super-loft conversions’, which is quickly followed by a direct address at 21%, ‘Why choosing super-loft conversions is right for you’.

And so that brings us to the length of your headlines – short and sweet is the key. Avoid superlatives and be succinct and your reader is more likely to read on. With this in mind, you should be able to come up with a memorable and enticing headline.

Simplicity is best


As with any advert or text based promotion, the design is just as important as the content. If the design is busy, overcrowded, or simply unclear of its purpose, it can instantly turn away a client. A clean design suggests you conduct your business in the same way – prompt, clear and professional. However that doesn’t mean you need to stick to black and white, readers respond to selective use of colour. An attractive flyer is kind to the eye and can invite positive attention. A bold font can grab attention, but keep the theme clean and simple throughout.

The same goes for the writing style, if it is stuffed with buzzwords, superlatives, or you’ve utilised too many industry terms that the everyday person might not have a full grasp of – you will equally put them off. At this stage you need to outline who you are, what it is you do, and the services you offer. A wall of text is off putting, as is a confusing and over-complicated writing style – the text should match your design – clean, clear and succinct.

Correct grammar and punctuation

If your grammar and punctuation are not correct, you are likely to turn a potential consumer away. It does not reflect well on your business if you do not have the time to spell check your work. Hiring a professional copywriter to check your work or someone equally capable within your own business to take on the task will always be worth your while. A poorly written business flyer can ruin all of the hard work that went into creating a clean design and a catchy headline.

With these core tips in mind, what could a business flyer do for your business?

Chefs hats

Promotional Products: The Ideal Marketing Tool

Regardless of your target market or the products you provide, well-chosen promotional products can be the ideal marketing tool. They can increase your brand recognition and create a dialogue between your company and the consumer, leading to a higher return on investment than many business owners realise. Here at Banaman, we are the experts when it comes to promotional products, but don’t just take our word for it; we’ve put together this article to demonstrate the ways in which promotional products can market your business, as well as consumer reactions compiled through market research.

As mentioned above, one of the most effective uses of promotional products is to spread brand awareness and recognition. There’s a reason thousands of people shop exclusively at Sainsbury’s or Asda and never switch: people trust what they know and once they have put their trust in a brand they can become incredibly loyal customers.

The first step towards being chosen by a customer is being recognised. For example, at a trade show for home improvements you might have pens for your building firm that specialises in loft conversions. The consumer might not need a loft conversion at that moment, but because they have been exposed to the logo and company name they will have the information at hand should they wish to use it in the future; thereby creating a simple way for small and large businesses alike to promote themselves through customised, inexpensive promotional products.

Promotional Products

The products or services your business supplies might be fairly rigid. The beauty of promotional products is that you can continually renew, invest in, and change which products you give away, and from the first day you trial this method you can begin to hone it for maximum return on investment, such as where and when they are most effectively employed and which consumers are the most likely to need your product or services in future.

They also present an effective method of return on investment. Objects such as pens, mugs, canvas bags and keyrings are valuable to your customers as they can be used time and again and will always be useful. Because they are useable and useful, you can create a lasting impression that can have a positive effect on your brand. However, a word of warning: choosing a cheap product that breaks easily or does not work full stop can be more detrimental than simply never using promotional products at all.

A well-chosen promotional product leaves a positive impression of your company. In a marketing study it was found that 76% of consumers felt favourable towards a company after receiving a promotional product, and 52% did business with the advertiser as a direct result. In terms of statistics for the products themselves, 73% used it at least once a week and 71.6% recalled the advertiser which appeared on their promotional product.

With this in mind, why not give it a try?

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