Category: Marketing Campaigns

Distributing hundreds or even thousands of flyers can be a daunting task. How you deliver your flyers is just as important as what’s contained therein. The last thing you want to do is to be seen by people like you are pestering them. Here are a few cheap, easy, convenient and professional methods you can use to distribute your flyers.

• Visit Cafés

Visit several cafés with your flyers. Ask the café’s staff if you can leave some flyers on the special leaflet section, on the tables, or worktops. Plenty of people visit cafés when they go out shopping or during lunch breaks; so this is a great place to leave your flyers. The café owners might be more willing to let you leave your flyers in their property if you include some coupons for their cafés in your flyers. People in a café are usually in a relaxed mood and are much more likely to read the contents of the flyers. Distributing your flyers through cafes can save you a lot of legwork and time.

• Use Newspapers

You can use newspapers as an effective means to get your flyers to reach a wide network of people quickly, especially during winter months. Just call your local newspaper and request them to include your flyers in their newspapers as inserts or preprints of FSIs. Depending on what your flyers are intended for, some newspapers might agree to do this for free or might charge you a small fee for the service. This is a highly effective method too because everybody who buys the newspapers gets to see the flyers. Moreover, people trust newspapers as sources of information and this can give your flyers a lot of credibility.

3. Giving Free Handouts With Your Flyers

You should consider giving away small promotional items for free along with your flyers. These can be small ticket items such as sweets, candy, fresh food, and others. This method works well when you are handing out flyers directly to your target group.

4. Put Up A Demo

A good way to attract throngs of people is by putting up a demo then handing out your fliers to the attendants. The demo can be a musical, martial arts or anything that will pique the curiosity of passers by and make them want to stop and watch. If your target group is little kids, you can wear a fancy costume and mask.

5. Use your Local School, Business, or Local Organisation

There is nothing like a strong local presence for a young relatively unknown business. If you need to distribute some business flyers to the local community after you open a new business, visit your local school, organisation or even church and distribute your flyers there. You can use the local college or university students to help you distribute the flyers for a small fee. There is a small notice board in each school where you can advertise your job and hire several college or university students. This method is often more effective than using street teams. Your hired team can also do some door-to-door distribution far more effectively than you can manage on your own.

By using a little imagination, you can distribute a large volume of flyers within a very short time. Many people try to distribute their flyers by visiting car parks and sticking them underneath car wipers. This method, however, is far from ideal because doing this is essentially trespassing on somebody else’s property.

Banaman are specialists in the printing and supply of superb promotional items for any business, from flyers to t-shirts. For more information, get in touch with us today.

Making sure you stand out from your competitors when you are marketing your company is an huge challenge with no set formula for success. There are a seemingly endless number of ways you can choose to market your business, whether you are a fledgling start-up company or a well-established organisation. This article will look at some of the more leftfield marketing campaigns that have yielded results for businesses.

Heineken – Walk-In Fridge

What started off as viral video online in 2009 soon came to life as Heineken took their walk-in fridge idea to beer festivals and allowed people to re-create the video. By taking a viral idea and making it a reality, Heineken brought their brand to their customers and gained new ones, providing an immersive and successful marketing experience.

Target Lightshow

American retail giant Target illuminated the streets of New York with a fantastic lightshow. Renting street-facing rooms in the Standard Hotel in New York, Target opened the curtains revealing dancers in luminous suits who were accompanied by a soundtrack from DJ Sam Spiegel and a vibrant catalogue of lights. The campaign reached 3,000 people on street level and yielded 12.6 million Google hits.

Global Warming Awareness Campaign

A campaign to raise awareness of a serious cause was devised by Offsetters, an organisation specialising in helping companies cut their carbon emissions. They suspended life-rafts on the side of high rise buildings in the city, set up ‘lifeguard on duty’ signs and put lifeguards ‘on duty’ in parks. All of this was to highlight the effect that global warming could have on our cities should we not take care of the environment. The resulting coverage in countless media outlets and blogs meant that their campaign reached a huge amount of people, helping to spread their message.

FM 96.3 – Free Air Guitar

While giving away real guitars for free would cost an eye-watering amount of money, Glasgow radio station FM 96.3 came up with a novel alternative that helped put their name on the map. By setting up empty guitar racks with a ‘free air guitar’ sign, the station helped promote their rock ‘n’ roll theme and inform rock fans of the new station. At very little cost, FM 96.3 gained a lot of coverage on blogs and social media.

MINI’s Porsche Challenge

In 2010, car manufacturer MINI, owned by BMW, challenged German car giant Porsche to a race via YouTube. While Porsche did not ultimately accept the challenge, the video soon went viral, and Japanese manufacturer Hyundai got involved in the act. The stunt generated thousands of views and hundreds of blog posts from industry writers, creating valuable publicity for MINI and, perhaps most importantly, Hyundai, the smaller manufacturer of the three.

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Marketing campaigns can take on many forms, each one with varying degrees of success for the company it is employed by. The best marketing campaigns capture the attention and imagination of potential customers by using a mixture of originality, creativity and information – a lot of businesses have turned to ‘guerrilla’ campaigns to further their brand. Guerrilla campaigns are ones that break from the traditional mould of slick, polished, advertising and use a more unconventional slant.

Cingular

US telecoms giant Cingular came up with a novel and very creative way to promote their services to potential customers. The Times Square billboard depicts the question ‘Hate Dropped Calls?’, but the ‘calls’ section has ‘fallen’ to the street below, creating an artistic and quirky way of recruiting new business.

Goodyear

Tyre company Goodyear created perhaps the most infamous guerrilla marketing campaign when they adorned a huge blimp with their logo and took to the skies, creating some unmissable promotion for passers-by. The original blimp was created in 1911, before Goodyear introduced The Pilgrim, its own blimp, in 1925. There are currently three blimps in use in the United States, a testament to the effectiveness of the century-old innovation.

Nike

Nike utilised some urban destruction for one of their marketing campaigns, known as the ‘crashed ball’. The giant version of their 2005 official matchball, the Total 90 Aerow, had seemingly crashed into buildings across the UK, apparantly destroying the structures in the process. The installations were created with the help of Altitec.

Tent City

A guerrilla marketing campaign with a twist – this was not designed to promote a product, or a business, but a problem within Paris. Developed by Medecins du Monde, the project was aimed at highlighting the huge housing problem in Paris by distributing hundreds of tents to the city’s homeless people, who then set up the tents around some of the French capital’s most famous landmarks. The project was a huge success, with the French government holding an impromptu meeting where it was decided that $10 million would be allocated for emergency housing in the city.

Red Bull

An incredibly successful marketing campaign, and a live-action one at that, Red Bull’s ‘pitstop’ installation in Times Square, New York, was a superb and innovative idea that captured the attention of everyone who saw it. It involved a team of engineers performing a rapid wheel change on a Nascar vehicle emblazoned with the Red Bull logo.

Banaman are specialists in the design and printing of promotional products for both large and small businesses. From mugs to business cards, our team of expert designers can ensure your promotional products are printed to the highest standard at excellent rates, with no minimum quantity on your order. Get in touch today to find out more.