ALL ENQUIRIES: 0800 086 2840

  • Mastercard
  • Maestro
  • Visa
Promotional Bags in Grimsby

How to use promotional products effectively

Do you want to know how to use promotional products effectively? Then keep reading. Promotional items can deliver an excellent return on investment, however, it’s important to make the most of them in order to get the right results. In this article, we’ll take a look at some of the steps you can take to derive as much value from your promotional products as possible.

Set goals and measure the results

Some companies see promotional products as one-offs that they only invest in from time to time. However, it’s best to frequently use promotional products to drive sales and enhance brand loyalty. Think carefully about what your goals are when you’re handing out promotional goods. Are you attempting to generate new leads or win repeat custom? Perhaps you’re using promotional items to boost workplace morale amongst your team? By creating methods for tracking your success, you can see the difference your promotional goods are making to your business.

Choose goods that your audience will loveWhat are the most popular promotional clothing items?

Think carefully about the kind of goods you are distributing. The best goods tend to be those that are used time and time again. This is because they keep your brand in your recipients’ minds. Think about how old your audience is, what kind of things they are interested in, what their hobbies are and so on to select goods that will appeal to them. Perhaps your audience has a specific problem that your promotional goods could help them solve. The more you know about your audience, the easier it will be to pick items that will appeal to them.

Opt for high-quality promotional items

Poor-quality goods can reflect badly on your business. If your promotional goods don’t last very long or are made from lacklustre materials, this won’t put your business in a great light. High-quality promotional goods can cost more but they can work wonders for your reputation. You also need to seek out products that are relevant to your industry. If you’re a tech company, you may wish to hand out items like USB cables and flash drives. A stationary company may opt for goods like pens.

Hand out promotional products in person if possible

A great way to make your brand appear more ‘human’ is to hand out goods personally. You can do this at a trade show, an exhibition, a charity event or in your store or office. People are more likely to do business with companies they can put faces to. Distributing goods in person also enables you to strike up conversations with your audience. In these situations, you can find out what kind of products and services they are interested in.

Use promotional goods to say ‘thank you’

It’s very common for companies to use promotional items to attract new customers, but don’t forget to reward your existing ones too. You can use promotional goods to thank individuals and other businesses for their custom and ensure you remain in their minds when they need the kind of products and services you are offering. Even if someone doesn’t currently require your products and services, your brand is more likely to spring to mind when they do after you’ve provided them with quality promotional goods.

You don’t always need to use your logo

Using your logo can be great for maintaining brand visibility, but in some cases, it can be best to leave your branding out. If you have a good relationship with your client, you could consider creating something special for them which doesn’t feature your logo. You can add appreciative messages and the name of your recipients to goods like ballpoint pens, mugs and more. This can strengthen your relationships with your clients even further.

Use promotional goods to thank your employees

A great way to thank your team for their efforts is to hand gifts to them. Again, it can be best to provide them with gifts that they might use on a daily basis such as cups, mugs, flasks and stationery. You can also give them clothing that features your branding that they may wear in public to create more visibility for your company. To ensure you’re buying the best promotional products for your employees’ needs, find out what their interests are before deciding which goods will appeal to them the most. Distributing quality items to your employees can be great for morale and therefore productivity.

Promotional Bags in GrimsbyWho can supply me with promotional products in Sheffield?

Now you know more about how to use promotional products effectively, you may be wondering who can help when you need promotional products in Sheffield. At Banaman, we have been creating high-quality promotional products for companies from a wide range of industries for many years. We can work closely alongside you to ensure you’re obtaining the best promotional goods for your needs and budget. The products that we design and supply are designed to increase brand visibility and create more loyalty towards your company.

We can work with you whether you have existing design ideas for promotional products in Sheffield or need our team to start from scratch. We can add your branding to a wealth of quality items. These include clothing, lanyards, banners, posters, pens, mugs, bags and more. Having been a leading player in the promotional products industry since 1985, we can always be counted on to deliver the excellence you deserve, at the right price.

Contact us

Now is the time to get in touch if you’ve been wondering how to use promotional products effectively. We are ready to hear from you right now if you have any queries about our promotional products in Sheffield. You can reach us today by simply giving us a call on 0800 086 2840. You can also complete the form on our website. We will get back to you as promptly as we possibly can so you can swiftly get the help you need. 

Banaman In Grimsby

How to increase brand awareness

Are you wondering how to increase brand awareness so you can introduce more people to your company and create more loyalty? If so, read on. At Banaman, we are here for you whenever you need business merchandise and promotional products to bring your customers closer to you. Also, to create a real buzz around your company. Let’s take a look at some other key steps you can take to increase awareness for your brand.

How to increase brand awareness

Create an online presence

Today’s customers expect the companies they buy from to have a strong online presence. This means you not only need to have a functioning website that’s easy to navigate but a big presence on social media sites like Facebook, Twitter and Instagram too. Having a big online presence makes it easier for your customers to interact with you. It allows them to find out more about your company, your products and your services. Interacting with your customers online can make your company appear more human and give your brand a real personality. 

When using social media sites and apps to interact with your customers, don’t just promote your products aggressively. Interact with your customers, ask if there is anything you can help them with and answer any questions they might have.

Use promotional itemsPromotional key rings in Grimsby

If you’re seeking answers to the question “how to build brand awareness”, consider handing out promotional items to your customers. Offering useful products to your customers can help you improve your reputation. And become a long-term presence in their lives. There are various types of promotional products you can invest in. This is if you do want to use these goods to create more awareness around your brand. Some of the most popular and effective promotional goods you might wish to send to your customers include diaries, keyrings, pens, mugs, bottles, bags, desk accessories and peripherals for laptops and tablets.

The most effective promotional items tend to be ones that your customers are likely to use on a regular basis. The more someone uses your promotional items, the more they will be exposed to your brand. It can be a good idea to invest in high-quality promotional goods built from durable materials. This ensures that they won’t stop working after a week or two. 

If you provide products of high quality to your customers, this can be great for your identity and create associations with reliability and excellence. It’s generally easy to have your branding including your logo and contact details added to promotional items. You can hand out promotional items to potential customers and existing ones in order to retain their loyalty.

Be transparent

Try to be open when telling people about your company and how it was formed. Letting your customers know about your backstory and history can help you win their trust and give them a clearer insight into your business. Transparency can help customers to feel more connected to you and your brand. Once you have won the trust of your customers, they’ll become more likely to recommend you to their friends and family. This can help you win more custom. The word-of-mouth process can be very effective when it comes to spreading your brand name around.

Who can provide me with promotional items to boost brand awareness?

If you do need access to business merchandise and promotional products in Sheffield and have been wondering how to increase brand awareness, Banaman can help. At Banaman, we have been supplying fantastic promotional goods to companies from various industries for decades. As we know no two clients are ever quite the same, we offer a tailored approach to ensure your specific needs are met. We can work closely alongside you to help you source the ideal promotional goods for your business.

How we can help you build brand awareness

At Banaman, we are proud to be specialists in the design, manufacture and supply of quality personalised promotional items. The products that we supply are designed to help you create a buzz around your brand and boost your reputation. Over the decades, we have become one of the UK’s most trusted sources for promotional items including personalised clothing, diaries, keyrings, pens, brochures, bags and more.

We can work with you whether you already have design ideas or need our in-house specialists to start from scratch. The products that we supply bring your customers closer to you. What’s more is that we offer express delivery, getting your goods to your door in no time at all.

Banaman In GrimsbyPersonalised clothing from Banaman

Personalised clothing can play a big role in helping you create brand awareness. When your branded clothing is worn publically, this can generate a huge number of impressions and greatly increase your visibility. The personalised clothing that we supply comes in the form of t-shirts, polo shirts, caps, hoodies and hats, to give just a few examples. You can rest assured that the clothing we provide is made from high-quality materials so it won’t start falling apart or look faded after just a few weeks or months.

Printed materials from Banaman

We are also a leading supplier of printed materials to boost brand awareness. Some of the most popular printed materials which we offer include flyers, business cards, labels, posters and brochures. You can always count on us to help you meet your print and promotional requirements.

Contact us 

Now you know how to increase brand awareness, why not get in touch today to find out more about our business merchandise and promotional products in Sheffield? You can reach us today by calling us on 0800 086 2840 or by completing the form on our site. We will get back to you as quickly as we possibly can.

Promotional Pens in Grimsby

Why is business merchandise important?

Business merchandise is more important for UK businesses than ever. Not only can boost brand loyalty and create much more exposure for your brand but it can serve as a cost-effective marketing tool. A key benefit of investing in business merchandise is that there are many products you can buy that have a very low cost-per-impression. This means you don’t have to spend very much money to obtain branded items that are visible to a large number of people. Read on to find out why is business merchandise important?

Here are several reasons why branded merchandise is so important:

It can generate extra revenue when you sell it

Creates more exposure for your brand and boosts your visibility

Can be incredibly useful for your customers 

It can impress customers and make them more loyal to you 

Can give you an edge over your competitors

It can deliver an excellent return on investment

It can be cheaper than traditional forms of advertising 

Business merchandise is essential for small to medium businesses as it can boost your sales and create a buzz around your products and services. When you follow the right strategy for using promotional merchandise to boost your business, the results can be fantastic. Business merchandise can provide you with an additional revenue stream if you’re selling it rather than giving it away, but an added bonus is that it helps you to advertise your brand due to the fact that it is often used in public.

Take branded clothing for instance. Every individual that wears clothing that features your logo and branding is likely to interact with several people whilst they are wearing it in public. This means your branding is exposed to more people who may wish to learn more about your brand. With branded clothing, you get the chance to generate much more brand awareness and expose your brand to people who may have never otherwise encountered it. 

There are many items you can add your branding to if you want to create more exposure for your business. Clothing can be highly effective. Transportable items like water bottles, pens and bags can be very useful too. This is particularly true when someone uses them in the presence of their colleagues.

Branded merchandise can be handed out in various placesThe importance of branded uniforms

You can distribute branded merchandise in a variety of ways. Branded merchandise is often handed out at trade shows and exhibitions. You can also give customers a chance to win it in competitions. Alternatively, you can send it to your most loyal customers through the post. You can also supply your employees with branded merchandise to reward them for their hard work.

Useful, high-quality branded merchandise can boost your reputation 

It’s important to purchase quality branded merchandise made from robust materials. These ensure it can be used on a long-term basis. If you buy promotional clothing that’s likely to fall apart after a few washes, this won’t deliver long-term brand exposure. Poor-quality merchandise can reflect badly on your company and harm your reputation. Nonetheless, there are many forms of quality branded merchandise you can invest in that won’t cost the earth. It’s also important that you invest in items that are likely to be of use to your customers. If you fail to do this, it’s likely that your branded merchandise will simply be thrown in the bin. 

High-quality merchandise may seem expensive initially, but it can generate a fantastic return on investment and ultimately make more money than it costs. Your branded merchandise needs to be useful and of high quality. If recipients use your branded merchandise on a regular basis, you become a daily presence in their lives. This means they are more likely to turn to you when they require the kind of products and services that you’re offering to them.

How can I choose the right merchandise for my brand?

If you’ve been wondering “why is business merchandise so important?” and now need to find what kind of branded merchandise will be the most effective for your brand, think about the types of items your audience is likely to be interested in. Think carefully about who your customers are so you can identify promotional items that they’re likely to find useful. Thankfully, there are many examples of promotional items that have mass appeal across the generations. These include branded pens, phone cases and mugs. A promotional goods specialist like Banaman can work closely alongside you. They can help you choose and design branded items your audience is likely to love.

Embroidery Grimsby

Why work with a branded merchandise specialist?

A promotional consultant can use their vast experience to help you develop your brand and make it stand out from the competition. They can come up with designs that quickly win the attention of passers-by at trade shows, exhibitions and elsewhere. They can help you derive as much value as possible from your branded merchandise budget and help you find the clarity you need if you’re not sure what route to take when it comes to investing in promotional goods.

Who can help me find effective business merchandise and promotional products in Sheffield?

Banaman have a great deal of experience when it comes to working with brands seeking promotional products and business merchandise in Sheffield. At Banaman, we work with companies from a wide range of industry sectors to help them find the right promotional merchandise solutions. We can provide you with various high-quality promotional items. These goods will create more exposure for your business and boost brand loyalty. 

The goods that we manufacture and design tend to last for years before they need to be replaced. We can provide you with all the advice you need on identifying the best kinds of promotional merchandise for your particular brand. Although we offer some of the most competitive prices for branded merchandise on the market, you can rest assured that we never cut corners when it comes to quality.

Contact us

Now is the time to connect with us if you have been asking “why is business merchandise so important?”. You can reach us by giving us a call or by completing the form on our website. We will get back to you as quickly as possible. Find out everything you need to know about our business merchandise and promotional products in Sheffield.

Business Card Printing Grimsby

What are the benefits of merchandise for your business?

Are you wondering “What are the benefits of merchandise for your business?” Then keep reading. Merchandise can be highly advantageous for businesses, helping them create much more exposure, drive more loyalty and achieve more sales. Businesses from all kinds of industry sectors use merchandise to inspire their customers and to encourage them to purchase from them.

What are the benefits of merchandise for your business

How is promotional merchandise used by businesses?

Promotional merchandise is used by businesses in various ways. It can be handed out for free or sold to your customers. Giving your merchandise to your customers or potential customers for free is a great way to generate more brand loyalty. It also encourages your customers to choose you over the competition when they need the kinds of products and services that you are providing. You can send your promotional merchandise out via the post. Or even hand it to your customers at events such as trade shows and exhibitions.

What kinds of promotional merchandise are available?Business Card Printing Grimsby

Promotional merchandise can come in many forms. Popular examples of promotional merchandise can include pens, shopping bags, memory sticks, water bottles and t-shirts. Adding your branding to these items is a great way to boost your visibility. This in turn means that your logos and slogans are viewed by more people. It’s said that around 80% of people actually buy products or services from businesses after they have received promotional merchandise from them. Promotional merchandise has been used by companies for generations. This has helped businesses to create a buzz around their brands and drive customer loyalty.

Is branded merchandise expensive?

Branded merchandise can be much more affordable than you might think. What’s more, is that the price that you pay for it can be greatly eclipsed by the sums that it generates in terms of extra sales. When your customers use your branded merchandise in front of other people, they are essentially acting as ambassadors for your brand. Therefore, creating more exposure for you. Each impression that your branded merchandise makes can be more effective than you might think. The branded merchandise has a very low cost per impression.

Stay on your customers’ minds

If you add your branding to items that people are likely to use on a regular basis, they will constantly be reminded about your brand. Branded merchandise allows you to become a daily presence in your customers’ lives. This is why it’s so important to add your logos to items.  Your customers are likely to derive a great deal of use from it. Promotional merchandise enables you to reinforce your marketing message without leaving your customers irritated. It’s said that many people keep hold of promotional items for up to two years after they first receive them.

Generate customer loyalty

Customers look very fondly upon brands that provide them with useful items for free. Your branded merchandise can be highly effective when it comes to creating brand loyalty. Giving away promotional merchandise is a great way to let your customers know that you care about them. If you ever find yourself attending a trade show or an exhibition, you can expect more people to visit your stall and find out more about your business if you are offering promotional merchandise. Branded merchandise makes the relationship between businesses and their customers more personal and can turn short-term customers into long-term ones.

Branded merchandise tells your customers more about your business. By handing out high-quality items to your customers, you can improve your image and ensure that your company is firmly associated with excellence. Promotional merchandise gives you the opportunity to create an outstanding first impression. Although flyers and business cards still have their place, branded merchandise including clothing, t-shirts and devices are far more useful for your customers and enable you to create a strong presence in their minds. Handing out promotional merchandise is also much cheaper than investing money in online ads, TV ads and newspaper ads.

Who can help when I need access to promotional products in Sheffield?

Now you know the answer to the question “What are the benefits of merchandise for your business?”, you may now be wondering who can help when you need to buy promotional products in Sheffield. The best suppliers and manufacturers of promotional products tend to be those that work closely alongside their clients to help them find the best solution for their specific business. 

What’s right for one company isn’t always the best match for another. But a reputable supplier of promotional products will spend time getting to know you and your brand. This is so they can identify the best way to help you and find the right promotional items for your needs and budget. Banaman is a leading manufacturer and supplier of promotional merchandise, and we have been matching our clients up with suitable branded products of the highest quality for many years.

More about Banaman

We specialise in the design, design, manufacture and supply of high-quality promotional merchandise and personalised clothing. Our products are designed to create a real buzz around your business, boost brand loyalty, and drive sales. We offer some of the market’s most competitive prices without ever compromising on quality. Over the years, we have built up an outstanding reputation as one of the country’s most trusted suppliers of promotional items and personalised clothing. 

We have been a leading player in our field for almost four decades.  We are able to personalise a wide range of products which will enable you to create more brand loyalty. Products that we can personalise with your unique branding include keyrings, clothing, pens and much more. We also have an express delivery service which means you can get your hands on your promotional items fast!

Contact us

If you’ve been asking “What are the benefits of merchandise for businesses?” and are now ready to order promotional products from Sheffield, contact us today. You can reach us by completing the form on our website. You can also contact us by giving us a call at 0800 086 2840.

What are some of the best offline marketing ideas?

What are some of the best offline marketing ideas? [Infographic]

Whether you’re an established business or a new start-up, offline marketing can be a vital element of your company’s overall strategy. Indeed, there are tried and tested methods that have been used by businesses to promote their products and services for many years, from business cards and flyers to keyrings and mugs. Read on to find out what are some of the best offline marketing ideas.

What are some of the best offline marketing ideas? [Infographic]

Top offline marketing methods 

Offline marketing refers to any advertising that is carried out using traditional offline media. This could include channels such as TV, radio, print, promotional items, and in-person events. In this day and age, it stands to reason that offline marketing is usually built to support and supplement online marketing efforts. Keep reading to discover what are some of the best offline marketing ideas.

Business cardsBusiness Cards in grimsby

Business cards are highly effective marketing tools. Since a great business card will rarely get thrown away, you can expect it to work hard for you several weeks or even months after being handed out. Business cards are also a lot more personal than online marketing methods such as email. Whatever stage your company is at, it makes sense to invest in high-quality businesses cards for you and your staff. Always keep them handy as you never know when you might need them.

Flyers 

Many people wonder if flyers are still a useful marketing tool in 2021. The answer is yes! There is certainly still a place for the humble flyer in your marketing arsenal. Recent studies have shown that flyer printing has positive effects on businesses of all sizes. They can raise awareness of your product or services, event or promotion, reinforcing your brand in the minds of your customers. They are a very affordable marketing method too, making them ideal for businesses with a wide range of budgets.

Pens 

Personalised give away pens Grimsby

Pens are one of the best promotional items for businesses of all sizes. This is because they last a long time, offering multiple advertising opportunities. As long as there’s ink in a pen, it can continue promoting your brand. The more a person uses the pen, the more your brand will stick in their mind. They’ll become familiar with your company, even if they don’t even realise it at first. Whenever they come to need a product or service you provide, they’ll think of your business. 

Diaries and calendars

Other promotional items worth their weight in gold are diaries and calendars. Many business owners assume that these items have lost their value in this digital age, however, that’s not the case. Studies show that many businesses are still using them to promote their brands in 2021. The truth is that many people still rely on paper-based tools like these to organise their schedules or remember key dates. This not only makes them very useful for the recipient, which means they’ll be appreciated, but they will also be seen repeatedly.  

Keyrings 

Keyrings have been used by businesses for many years. As highly effective promotional items, they allow you to showcase your brand to your customers in an easy and affordable manner. Like diaries and calendars, keyrings are extremely useful items that are almost guaranteed to get used at some point. It makes sense to invest in key chains made from high-quality materials since they will last longer and people will be more likely to use them. Keyrings are really easy to distribute too, making them one of the convenient promotional tools for businesses.

Mugs 

Branded mugs can seriously boost your marketing efforts, giving you maximum exposure for minimum outlay. According to studies, the average mug will be used a staggering 2,000 times throughout its life cycle. This means that each mug can offer your company over 2,000 opportunities to promote your brand. Adding promotional mugs to your next marketing campaign is easy. Simply contact Banaman and ask about our branded mugs for businesses.

Water bottles 

With more of us glugging water on the go, promotional water bottles are becoming popular with businesses. Water bottles provide a fantastic alternative to plastic bottles since they’re not just more eco-friendly but also allow you to advertise your company whilst people use them. They are the ideal way to say ‘thanks’ for your custom as well as allow you to benefit from some valuable brand awareness.  

Network your way to success 

Networking should be a key part of any business’s offline marketing strategy. Companies of all sizes can benefit from meeting new contacts and sharing information. Attend relevant business activities in your town or city and reach out to those people to who you think you could benefit from talking. You’ll find that many meetings and events are now held remotely, which means you don’t even need to leave the comfort of your home to benefit from networking opportunities in your area.

Choose Banaman for promotional items in Grimsby 

Now you know what are some of the best offline marketing ideas, you may be looking to order promotional items from Banaman. We supply a wide range of promotional items in Grimsby at highly competitive prices. Made from quality materials and expertly emblazoned with your company’s name or logo, you can rest assured that they’ll help your offline marketing efforts considerably. 

Contact us 

If you’re looking for fantastic offline marketing ideas, look no further than Banaman. We are a leading supplier of promotional items in Grimsby, selling everything from pens and mugs to diaries and calendars. To discuss your marketing requirements with one of our friendly team, call  0800 086 2840. You can also send us a message via the website if you prefer and we’ll contact you as soon as possible. 

Importance of Colour in Marketing Materials

Colour is an important part of online marketing. If your logo has intense colours such as yellow or red, it announces something to the customer. When you create the perfect logo, make sure you pay particular attention to the colours you use. To analyse human behaviour more closely, extensive research has revealed that predicting customer response to colour appropriateness is much more important than the actual colour itself.

According to the recent studies on picking the right colours, personal experiences, cultural differences, and context were all found to have an effect on consumers. So when you want to evoke some sort of emotion in your readers, you may choose purple or yellow for your brand.

The role colours play in branding

When it comes to branding, one of the most important issues tend to relate to colour branding. For years, psychologists have been studying the link between colours and brand identity. Their studies revealed that our brains prefer unique brands so if everyone else is using blue, you may want to stand out by using purple.

To create a successful brand, you must use the right emotion, mood, and image. Start by identifying which colours are appropriate for matching your brand’s desired personality. For example, if your website is of simple design, you may consider white; however, selecting one colour over the other doesn’t always make people buy the product more often.

People most often believe that the most popular colours (black, white, and gray) work better than the rest. But according to research, purple is just as powerful. For instance, using colour increases brand recognition by up to 60 per cent, improves readability as much as 50 per cent, and increases response by 70 per cent. Some brands tend to work better with their colour schemes even if their company names aren’t visible.

 

The link between colour coordination and conversions

If you are debating whether there is a single best colour for conversion rates on websites, you’ll be surprised to hear that this theory has already been debunked. The Isolation Effect (a psychological principle) states that a product standing out over the others is more likely to be remembered than its text or image colour.

Some marketers found that when they changed the purchase button to red, their conversions boosted by 20 per cent. But this doesn’t mean that the colour red prompts people to take action. It can be incorporated with a green background in order to complement each other and blend in with the surroundings.

Another example is when you use black and white rather than grey, you are in fact creating a tone. You may often hear people saying that a colour is too intense so they add black and white in different amounts in order to lessen the intensity. When picking colours for your website, make sure you carry out a little test. There is no way of knowing how your audience will respond to your chosen colours in the content page and the layout within, but by testing different colour combinations, you can generate the most traffic to your website as well as determine what works and what doesn’t.

Banaman are specialists in providing high quality promotional materials and printing for businesses of all sizes. If you would like to know more, please get in touch with us today.

Grab Attention and Attract Customers when Giving Out Flyers

Distributing hundreds or even thousands of flyers can be a daunting task. How you deliver your flyers is just as important as what’s contained therein. The last thing you want to do is to be seen by people like you are pestering them. Here are a few cheap, easy, convenient and professional methods you can use to distribute your flyers.

 

 

Visit several cafés with your flyers. Ask the café’s staff if you can leave some flyers on the special leaflet section, on the tables, or worktops. Plenty of people visit cafés when they go out shopping or during lunch breaks; so this is a great place to leave your flyers. The café owners might be more willing to let you leave your flyers in their property if you include some coupons for their cafés in your flyers. People in a café are usually in a relaxed mood and are much more likely to read the contents of the flyers. Distributing your flyers through cafes can save you a lot of legwork and time.

 

 

You can use newspapers as an effective means to get your flyers to reach a wide network of people quickly, especially during winter months. Just call your local newspaper and request them to include your flyers in their newspapers as inserts or preprints of FSIs. Depending on what your flyers are intended for, some newspapers might agree to do this for free or might charge you a small fee for the service. This is a highly effective method too because everybody who buys the newspapers gets to see the flyers. Moreover, people trust newspapers as sources of information and this can give your flyers a lot of credibility.

  1. Giving Free Handouts With Your Flyers

You should consider giving away small promotional items for free along with your flyers. These can be small ticket items such as sweets, candy, fresh food, and others. This method works well when you are handing out flyers directly to your target group.

  1. Put Up A Demo

A good way to attract throngs of people is by putting up a demo then handing out your fliers to the attendants. The demo can be a musical, martial arts or anything that will pique the curiosity of passers by and make them want to stop and watch. If your target group is little kids, you can wear a fancy costume and mask.

  1. Use your Local School, Business, or Local Organisation

There is nothing like a strong local presence for a young relatively unknown business. If you need to distribute some business flyers to the local community after you open a new business, visit your local school, organisation or even church and distribute your flyers there. You can use the local college or university students to help you distribute the flyers for a small fee. There is a small notice board in each school where you can advertise your job and hire several college or university students. This method is often more effective than using street teams. Your hired team can also do some door-to-door distribution far more effectively than you can manage on your own.

By using a little imagination, you can distribute a large volume of flyers within a very short time. Many people try to distribute their flyers by visiting car parks and sticking them underneath car wipers. This method, however, is far from ideal because doing this is essentially trespassing on somebody else’s property.

Banaman are specialists in the printing and supply of superb promotional items for any business, from flyers to t-shirts. For more information, get in touch with us today.

 

5 Bizarre Promotions That Worked

Making sure you stand out from your competitors when you are marketing your company is an huge challenge with no set formula for success. There are a seemingly endless number of ways you can choose to market your business, whether you are a fledgling start-up company or a well-established organisation. This article will look at some of the more leftfield marketing campaigns that have yielded results for businesses.

Heineken – Walk-In Fridge

What started off as viral video online in 2009 soon came to life as Heineken took their walk-in fridge idea to beer festivals and allowed people to re-create the video. By taking a viral idea and making it a reality, Heineken brought their brand to their customers and gained new ones, providing an immersive and successful marketing experience.

Target Lightshow

American retail giant Target illuminated the streets of New York with a fantastic lightshow. Renting street-facing rooms in the Standard Hotel in New York, Target opened the curtains revealing dancers in luminous suits who were accompanied by a soundtrack from DJ Sam Spiegel and a vibrant catalogue of lights. The campaign reached 3,000 people on street level and yielded 12.6 million Google hits.

Global Warming Awareness Campaign

A campaign to raise awareness of a serious cause was devised by Offsetters, an organisation specialising in helping companies cut their carbon emissions. They suspended life-rafts on the side of high rise buildings in the city, set up ‘lifeguard on duty’ signs and put lifeguards ‘on duty’ in parks. All of this was to highlight the effect that global warming could have on our cities should we not take care of the environment. The resulting coverage in countless media outlets and blogs meant that their campaign reached a huge amount of people, helping to spread their message.

FM 96.3 – Free Air Guitar

While giving away real guitars for free would cost an eye-watering amount of money, Glasgow radio station FM 96.3 came up with a novel alternative that helped put their name on the map. By setting up empty guitar racks with a ‘free air guitar’ sign, the station helped promote their rock ‘n’ roll theme and inform rock fans of the new station. At very little cost, FM 96.3 gained a lot of coverage on blogs and social media.

MINI’s Porsche Challenge

In 2010, car manufacturer MINI, owned by BMW, challenged German car giant Porsche to a race via YouTube. While Porsche did not ultimately accept the challenge, the video soon went viral, and Japanese manufacturer Hyundai got involved in the act. The stunt generated thousands of views and hundreds of blog posts from industry writers, creating valuable publicity for MINI and, perhaps most importantly, Hyundai, the smaller manufacturer of the three.

Banaman are specialists in providing excellent promotional materials and printing services for business of all sizes. Whether you need 10 branded t-shirts or 500 branded pens, we have the skill and dedication to give you the best possible service.

 

5 of the Best Guerrilla Marketing Campaigns

Marketing campaigns can take on many forms, each one with varying degrees of success for the company it is employed by. The best marketing campaigns capture the attention and imagination of potential customers by using a mixture of originality, creativity and information – a lot of businesses have turned to ‘guerrilla’ campaigns to further their brand. Guerrilla campaigns are ones that break from the traditional mould of slick, polished, advertising and use a more unconventional slant.

Cingular

US telecoms giant Cingular came up with a novel and very creative way to promote their services to potential customers. The Times Square billboard depicts the question ‘Hate Dropped Calls?’, but the ‘calls’ section has ‘fallen’ to the street below, creating an artistic and quirky way of recruiting new business.

Goodyear

Tyre company Goodyear created perhaps the most infamous guerrilla marketing campaign when they adorned a huge blimp with their logo and took to the skies, creating some unmissable promotion for passers-by. The original blimp was created in 1911, before Goodyear introduced The Pilgrim, its own blimp, in 1925. There are currently three blimps in use in the United States, a testament to the effectiveness of the century-old innovation.

Nike

Nike utilised some urban destruction for one of their marketing campaigns, known as the ‘crashed ball’. The giant version of their 2005 official matchball, the Total 90 Aerow, had seemingly crashed into buildings across the UK, apparantly destroying the structures in the process. The installations were created with the help of Altitec.

Tent City

A guerrilla marketing campaign with a twist – this was not designed to promote a product, or a business, but a problem within Paris. Developed by Medecins du Monde, the project was aimed at highlighting the huge housing problem in Paris by distributing hundreds of tents to the city’s homeless people, who then set up the tents around some of the French capital’s most famous landmarks. The project was a huge success, with the French government holding an impromptu meeting where it was decided that $10 million would be allocated for emergency housing in the city.

Red Bull

An incredibly successful marketing campaign, and a live-action one at that, Red Bull’s ‘pitstop’ installation in Times Square, New York, was a superb and innovative idea that captured the attention of everyone who saw it. It involved a team of engineers performing a rapid wheel change on a Nascar vehicle emblazoned with the Red Bull logo.

Banaman are specialists in the design and printing of promotional products for both large and small businesses. From mugs to business cards, our team of expert designers can ensure your promotional products are printed to the highest standard at excellent rates, with no minimum quantity on your order. Get in touch today to find out more.

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840