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How to use promotional products effectively

Do you want to know how to use promotional products effectively? Then keep reading. Promotional items can deliver an excellent return on investment, however, it’s important to make the most of them in order to get the right results. In this article, we’ll take a look at some of the steps you can take to derive as much value from your promotional products as possible.

Set goals and measure the results

Some companies see promotional products as one-offs that they only invest in from time to time. However, it’s best to frequently use promotional products to drive sales and enhance brand loyalty. Think carefully about what your goals are when you’re handing out promotional goods. Are you attempting to generate new leads or win repeat custom? Perhaps you’re using promotional items to boost workplace morale amongst your team? By creating methods for tracking your success, you can see the difference your promotional goods are making to your business.

Choose goods that your audience will loveWhat are the most popular promotional clothing items?

Think carefully about the kind of goods you are distributing. The best goods tend to be those that are used time and time again. This is because they keep your brand in your recipients’ minds. Think about how old your audience is, what kind of things they are interested in, what their hobbies are and so on to select goods that will appeal to them. Perhaps your audience has a specific problem that your promotional goods could help them solve. The more you know about your audience, the easier it will be to pick items that will appeal to them.

Opt for high-quality promotional items

Poor-quality goods can reflect badly on your business. If your promotional goods don’t last very long or are made from lacklustre materials, this won’t put your business in a great light. High-quality promotional goods can cost more but they can work wonders for your reputation. You also need to seek out products that are relevant to your industry. If you’re a tech company, you may wish to hand out items like USB cables and flash drives. A stationary company may opt for goods like pens.

Hand out promotional products in person if possible

A great way to make your brand appear more ‘human’ is to hand out goods personally. You can do this at a trade show, an exhibition, a charity event or in your store or office. People are more likely to do business with companies they can put faces to. Distributing goods in person also enables you to strike up conversations with your audience. In these situations, you can find out what kind of products and services they are interested in.

Use promotional goods to say ‘thank you’

It’s very common for companies to use promotional items to attract new customers, but don’t forget to reward your existing ones too. You can use promotional goods to thank individuals and other businesses for their custom and ensure you remain in their minds when they need the kind of products and services you are offering. Even if someone doesn’t currently require your products and services, your brand is more likely to spring to mind when they do after you’ve provided them with quality promotional goods.

You don’t always need to use your logo

Using your logo can be great for maintaining brand visibility, but in some cases, it can be best to leave your branding out. If you have a good relationship with your client, you could consider creating something special for them which doesn’t feature your logo. You can add appreciative messages and the name of your recipients to goods like ballpoint pens, mugs and more. This can strengthen your relationships with your clients even further.

Use promotional goods to thank your employees

A great way to thank your team for their efforts is to hand gifts to them. Again, it can be best to provide them with gifts that they might use on a daily basis such as cups, mugs, flasks and stationery. You can also give them clothing that features your branding that they may wear in public to create more visibility for your company. To ensure you’re buying the best promotional products for your employees’ needs, find out what their interests are before deciding which goods will appeal to them the most. Distributing quality items to your employees can be great for morale and therefore productivity.

Promotional Bags in GrimsbyWho can supply me with promotional products in Sheffield?

Now you know more about how to use promotional products effectively, you may be wondering who can help when you need promotional products in Sheffield. At Banaman, we have been creating high-quality promotional products for companies from a wide range of industries for many years. We can work closely alongside you to ensure you’re obtaining the best promotional goods for your needs and budget. The products that we design and supply are designed to increase brand visibility and create more loyalty towards your company.

We can work with you whether you have existing design ideas for promotional products in Sheffield or need our team to start from scratch. We can add your branding to a wealth of quality items. These include clothing, lanyards, banners, posters, pens, mugs, bags and more. Having been a leading player in the promotional products industry since 1985, we can always be counted on to deliver the excellence you deserve, at the right price.

Contact us

Now is the time to get in touch if you’ve been wondering how to use promotional products effectively. We are ready to hear from you right now if you have any queries about our promotional products in Sheffield. You can reach us today by simply giving us a call on 0800 086 2840. You can also complete the form on our website. We will get back to you as promptly as we possibly can so you can swiftly get the help you need. 

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840