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Promotional Sports Bottle in Grimsby

How to promote your business with merchandise

Are you ready to find out more about how to promote your business with merchandise? In this article, we’ll discuss the importance of using merchandise to promote your brand and how it can help you create more loyalty and drive sales. There are many amazing options available to you when you need promotional products in Sheffield.

Why is merchandise so important for promoting a brand?

Companies from all kinds of industries use merchandise to promote their brands. Merchandise can be very powerful when it comes to connecting your customers and potential customers to your brand. It also allows you to create a new revenue stream. Merchandise serves a number of purposes, enabling you to grow your audience, find out who your true fans are and exposes your branding including your logo to more people.

Promotional Sports Bottle in Grimsby

How to create the right merchandise for your brand

Before you go ahead and order merchandise, there are several things you need to think about. You’ll have to find out who your customers are and what kind of merchandise appeals to them. Once you have chosen a type or several types of merchandise, you’ll need to decide how it will look. You’ll also need to think about how you will promote the merchandise itself to ensure it ends up actually being worn or used by your customers. You can give merchandise away for free to promote your brand, but it can also give you a lucrative revenue stream in its own right, especially if your company is already well-established.

Who is your target audience?

One way to find out who your audience is is to look at your social media analytics. These should give you important information on the age and gender of your followers and so on. If you’re running a physical store, you’ll know who your customers are because you’ll deal with them face-to-face on a daily basis. Knowing who your audience is is the first step towards creating merchandise that will appeal to them. One of the best ways to appeal to the widest audience possible is to opt for branded clothing, as most fans of your business will be interested in purchasing clothing that features your logo. This is why so many companies prioritise clothing when they are investing in merchandise to promote their brand.

Nonetheless, it can also be helpful to invest in other forms of branded merchandise that your audience will use on a regular basis. The more your customers use your merchandise, the more they will think about your business. This is due to the number of times they will encounter your branding and explains why items like keyrings, cups and bags are also very popular when it comes to promotional merchandise.

Who can help me design and create promotional merchandise?

If you do want to create your own promotional merchandise, chances are you’ll need a helping hand unless you have your own in-house design team. At Banaman, we can help whenever you want to create promotional products in Sheffield. We can work closely alongside you to help you create something which appeals to your target audience and enables you to generate a large number of impressions. When you’re looking for a promotional merchandise supplier, it’s vital to seek out one with a great deal of experience in this area who can help you regardless of who your customers are.

How can I promote my merchandise?

Once you have created your promotional merchandise, you’ll need to find a way to get it to your customers. If you’re giving it away for free, you could send it to your customers through the post, hand it out in-store or distribute your goods at exhibitions and trade shows. Giving away promotional merchandise for free can work very well for businesses in the long run due to the fact it’s great for their reputations and enables them to gain a real edge over the competition. Nonetheless, you could actually make a profit from your merchandise once you have established a large, loyal customer network. You can promote your merchandise in-store, on your website or on your social media pages. If you’re selling your merchandise online, add eye-catching visuals to encourage customers to go ahead and place an order.

Stylus Pens Promotional Items GrimsbyHow to sell merchandise to more people

If you want to sell as much promotional merchandise as possible, there are several steps that you can take to make this happen. These include making your website available in multiple languages so you can promote your goods to a global audience and accepting multiple currencies when you sell them online. SEO can make your site more visible online and help you drive traffic to your store, which in turn may help you sell more of your promotional goods. Encourage people to leave feedback online once they have received your merchandise and always remember to respond to this.

Why choose Banaman

Now you know how to promote your business with merchandise, you may be wondering who can help you find great promotional products in Sheffield. At Banaman, we have been in the business for well over thirty years and have served companies from a diverse range of industries over the decades. The products that we create allow you to create a real buzz around your brand, boost brand awareness and drive sales.

We are able to personalise a wide range of products that enable you to advertise your brand and bring your customers closer. These include everything from keyrings and pens to clothing, headwear and more. What’s also great is that we offer an express delivery service, which means we can get your promotional merchandise out to you in no time at all. We are here to help you create bespoke merchandise that’s perfectly tailored to your needs.

Contact us

If you’ve been wondering how to promote your business with merchandise and are now ready to order bespoke promotional goods, talk to us today. You can reach us by calling us on 0800 086 2840 or by using the form on our site.

Business Card Printing Grimsby

What your logo says about your business

Are you wondering what your logo says about your business? Many business owners fail to appreciate the importance of a logo. But it can play a much more powerful role in promoting your company and creating brand loyalty than you might think. A well-designed and easily recognisable logo can help you enhance your visibility and reputation dramatically. Conversely, a badly-designed one can harm your reputation and cause would-be customers to go elsewhere when they need the kind of products and services you’re offering. If you’re thinking about purchasing promotional products Sheffield, it’s a great idea to have a high-quality logo printed or embroidered onto them.

How elaborate does a logo need to be?

Many people presume a logo has to be elaborate and rich in detail to be effective. However, this can actually have a negative effect and look cluttered. Some of the biggest and most successful companies in the world actually market themselves with simple and highly minimalistic logos. These include Apple, Nike and McDonald’s. It can be helpful to identify your business’s unique selling points and try to incorporate them into your logo in some way. If you have little or no experience in the field of logo design, a professional designer can help you come up with something striking, relevant and effective.

How original does a logo need to be?Banaman in Grimsby

It’s best to avoid copying or taking too much inspiration from an existing logo as this can land you in legal trouble and prevent you from standing out from the crowd. Look for an original, innovative idea when you’re in the process of brainstorming for a new logo for your business. Again, an experienced graphic designer can work closely alongside you to help you come up with something effective and inspirational.

How can I use colour to create an effective logo?

Using striking colours can be highly effective when it comes to getting noticed. You don’t need to opt for bright or garish colours to make your logo turn heads. In fact, bright colours may be totally inappropriate for your business depending on which industry you’re based in. Using contrasting colours can be highly effective when you’re designing a logo. But try to use colours that are appropriate for your company.

Why is a logo so important?

Logos are incredibly important when it comes to getting your business recognised and building brand loyalty. A logo helps you win the attention of the right people. Allowing you to make a great first impression and helps you stand out from your competitors. It’s said that companies can have as little as two seconds to convince would-be customers that they are worth doing business with. If you have a poorly designed logo that doesn’t inspire your audience, this can mean losing the custom of people who would have otherwise been interested in your products and services. This should explain why it’s so important to think about what your logo says about your business before you settle on a final design.

Make a great first impression

A logo gives you the chance to make an amazing first impression. Your logo may be the very first thing linked to your company that a consumer sees. If you have a striking and distinctive logo that suggests quality and integrity, this can be the difference between someone choosing you over the competition and opting for your rivals. This first impression is your way to immediately communicate ownership over the product(s) you sell or the niche you dominate. Although your logo is just one part of your branding, it can be your most important one which acts as a foundation for your brand values, products and services. Your logo will eventually appear on virtually all your branding materials. From your website to your business cards, emails and letterheads, enabling you to create a cohesive and convincing brand identity. Eventually, your customers should experience powerfully positive emotions whenever they encounter your logo. Your customers will know they are in safe hands whenever they see your logo once they have had a positive experience dealing with or buying from your company.

Business Card Printing GrimsbyWho can help me add a logo to my promotional materials?

If you do need help with adding your logo to your promotional materials Sheffield, Banaman can assist you. At Banaman, we have led the market when it comes to promotional materials for decades and have built up an excellent reputation for ourselves over the years. We specialise in the design, manufacture and supply of high-quality promotional items and personalised clothing. 

The services that we provide enable you to create a real buzz around your brand, drive sales and enhance brand loyalty. Our personalised items and garments help you bring customers closer to your brand. Furthermore, what’s more is that we offer an express delivery service, so you can get your hands on your items quicker than you might elsewhere.

Add your logo to promotional clothing

Do you need help with adding your logos to personalised clothing? If so, we can help. Customised garments can be worn by your team to create a unified appearance and be worn by customers so they can act as ambassadors for your brand when they’re out in public. We can add your branding to a wide range of items including polo shirts, hats, hoodies, caps and t-shirts.

Incorporate your logo into printed materials

We are also here for you when you need to add your logo to printed materials including posters, labels, business cards, flyers, labels, brochures and packaging. We can assist you whether you have already created your logo or need a helping hand with design. Our professional graphic designers can create a striking, unforgettable logo for your brand to help you win over more long-term customers and increase your reach.

Contact us

Now you know more about what your logo says about your business, why not get in touch with the team at Banaman so you can add your branding to promotional products Sheffield? You can reach us today by giving us a call on 0800 086 2840, by completing the form on our website or by sending an email to info@banaman.co.uk.

What are some of the best offline marketing ideas?

What are some of the best offline marketing ideas? [Infographic]

Whether you’re an established business or a new start-up, offline marketing can be a vital element of your company’s overall strategy. Indeed, there are tried and tested methods that have been used by businesses to promote their products and services for many years, from business cards and flyers to keyrings and mugs. Read on to find out what are some of the best offline marketing ideas.

What are some of the best offline marketing ideas? [Infographic]

Top offline marketing methods 

Offline marketing refers to any advertising that is carried out using traditional offline media. This could include channels such as TV, radio, print, promotional items, and in-person events. In this day and age, it stands to reason that offline marketing is usually built to support and supplement online marketing efforts. Keep reading to discover what are some of the best offline marketing ideas.

Business cardsBusiness Cards in grimsby

Business cards are highly effective marketing tools. Since a great business card will rarely get thrown away, you can expect it to work hard for you several weeks or even months after being handed out. Business cards are also a lot more personal than online marketing methods such as email. Whatever stage your company is at, it makes sense to invest in high-quality businesses cards for you and your staff. Always keep them handy as you never know when you might need them.

Flyers 

Many people wonder if flyers are still a useful marketing tool in 2021. The answer is yes! There is certainly still a place for the humble flyer in your marketing arsenal. Recent studies have shown that flyer printing has positive effects on businesses of all sizes. They can raise awareness of your product or services, event or promotion, reinforcing your brand in the minds of your customers. They are a very affordable marketing method too, making them ideal for businesses with a wide range of budgets.

Pens 

Personalised give away pens Grimsby

Pens are one of the best promotional items for businesses of all sizes. This is because they last a long time, offering multiple advertising opportunities. As long as there’s ink in a pen, it can continue promoting your brand. The more a person uses the pen, the more your brand will stick in their mind. They’ll become familiar with your company, even if they don’t even realise it at first. Whenever they come to need a product or service you provide, they’ll think of your business. 

Diaries and calendars

Other promotional items worth their weight in gold are diaries and calendars. Many business owners assume that these items have lost their value in this digital age, however, that’s not the case. Studies show that many businesses are still using them to promote their brands in 2021. The truth is that many people still rely on paper-based tools like these to organise their schedules or remember key dates. This not only makes them very useful for the recipient, which means they’ll be appreciated, but they will also be seen repeatedly.  

Keyrings 

Keyrings have been used by businesses for many years. As highly effective promotional items, they allow you to showcase your brand to your customers in an easy and affordable manner. Like diaries and calendars, keyrings are extremely useful items that are almost guaranteed to get used at some point. It makes sense to invest in key chains made from high-quality materials since they will last longer and people will be more likely to use them. Keyrings are really easy to distribute too, making them one of the convenient promotional tools for businesses.

Mugs 

Branded mugs can seriously boost your marketing efforts, giving you maximum exposure for minimum outlay. According to studies, the average mug will be used a staggering 2,000 times throughout its life cycle. This means that each mug can offer your company over 2,000 opportunities to promote your brand. Adding promotional mugs to your next marketing campaign is easy. Simply contact Banaman and ask about our branded mugs for businesses.

Water bottles 

With more of us glugging water on the go, promotional water bottles are becoming popular with businesses. Water bottles provide a fantastic alternative to plastic bottles since they’re not just more eco-friendly but also allow you to advertise your company whilst people use them. They are the ideal way to say ‘thanks’ for your custom as well as allow you to benefit from some valuable brand awareness.  

Network your way to success 

Networking should be a key part of any business’s offline marketing strategy. Companies of all sizes can benefit from meeting new contacts and sharing information. Attend relevant business activities in your town or city and reach out to those people to who you think you could benefit from talking. You’ll find that many meetings and events are now held remotely, which means you don’t even need to leave the comfort of your home to benefit from networking opportunities in your area.

Choose Banaman for promotional items in Grimsby 

Now you know what are some of the best offline marketing ideas, you may be looking to order promotional items from Banaman. We supply a wide range of promotional items in Grimsby at highly competitive prices. Made from quality materials and expertly emblazoned with your company’s name or logo, you can rest assured that they’ll help your offline marketing efforts considerably. 

Contact us 

If you’re looking for fantastic offline marketing ideas, look no further than Banaman. We are a leading supplier of promotional items in Grimsby, selling everything from pens and mugs to diaries and calendars. To discuss your marketing requirements with one of our friendly team, call  0800 086 2840. You can also send us a message via the website if you prefer and we’ll contact you as soon as possible. 

Embroidery in Grimsby

Printing or embroidery – which is best?

Are you in the process of ordering workwear for your staff? If so, one of the questions you might face is whether to choose printing or embroidery to personalise the clothing. Whilst these processes are suitable for any garment, they have differences in terms of appearance, longevity, and cost. Read on to find out between printing or embroidery, which is best.

Printing vs. embroidery for workwear 

Personalising your workwear can help set your business apart from the crowd, helping to develop your brand identity, improve your employees’ performance, and build trust with your customers. Printing and embroidery are two processes used to customise workwear such as shirts, aprons, and hi-vis jackets and vests. We offer them both here at Banaman Clothing, with our team using the most up to date equipment to deliver high-quality personalised garments that stand the test of time. When it comes to printing or embroidery, which is best for you depends on your needs, tastes, and budget. 

Printing

Printed T-Shirts in Grimsby

Many businesses choose printing for their workwear. Not only is this process affordable but it can produce unique and complex designs using a range of vivid colours. At Banaman, we use the best quality printing machines, ensuring the end result is just as you envisaged. There are many different print techniques that can be used to personalise your workwear. The traditional screen method is still common across the UK due to the great results it provides. 

However, many suppliers are gradually replacing this technique with the DTG (Direct-to-Garment) process. As the name implies, DTG printing involves emblazoning the image straight onto the garment from the computer image. This is performed using specialised aqueous inkjet technology. Many people believe that this enables more flexibility and creativity than conventional screen printing. 

A wide range of fabrics are suitable for printing, including cotton, polyester, and sportswear. However, it’s true that printed designs usually work best on smoother fabrics. Print quality sometimes deteriorates on fabrics with courser surfaces. Embroidery on the other hand works well with a wide variety of materials. 

Printing is often preferred for promotional uses due to its low cost. Printed garments can be purchased in bulk to be distributed to clients due to their fantastic value for money. The printing process may also handle intricate artwork better than embroidery, working well with larger designs and handling bright colours nicely. Printing is a popular choice for t-shirt graphics, particularly those with GSM since embroidery is more likely to pull the fabric.

Embroidery 

Embroidery Grimsby

Embroidery is the process in which a design is stitched directly onto a garment using a computerised machine. We use state of the art industrial embroidery machines and the highest-quality threads to ensure we always achieve an excellent, long-lasting finish. Your logo or slogan is digitised and then submitted to the machine, with the embroidery process starting once instructions such as the colour of the threads have been submitted. 

The main benefit of choosing embroidery overprinting for your workwear is that it’s usually more durable. Embroidered workwear is likely to last a long time, retaining its professional appearance for the lifespan of the garment. Embroidery is usually best for creating logos or slogans on thicker garments, such as polo shirts or jumpers. Embroidery on workwear tends to cost more than printing, however, the longevity it offers makes it cost-effective. 

Many people feel that embroidery adds an extra element of class to staff uniforms, helping a brand to stand out when worn by customer-facing staff. Embroidered uniforms may be more suitable for staff working in more formal settings. 

What kind of business are you?

One of the biggest things to consider when choosing between printing and embroidery for workwear is that what type of business you are. Whilst both processes come with benefits, the differences between them mean they won’t both be suitable for all companies. You need to consider the sort of impression you want to give your customers and which personalisation method can help you achieve it.

For example, whilst a student bar that wants to emit a relaxed, fun vibe might benefit from large, colour print on staff t-shirts, a high-end restaurant would probably benefit from its staff wearing embroidered shirts and blouses that give off a more professional impression. Whilst both establishments want to showcase their brand to new people and their customers to know who their staff members are, they require different methods of workwear personalisation to do this.  

What is your budget?

Since embroidery is more affordable than printing in many cases, it’s important to consider your budget when ordering personalised workwear in Scunthorpe, Grimsby, or Lincoln. However, it’s also important to keep in mind that embroidery is more durable than printing in many cases, which means you’re less likely to have to replace garments as often due to logos becoming worn or damaged over time. 

Whether you opt for printing or embroidery, we strongly recommend choosing the highest quality fabrics available to you. They last longer and the end result will look better once the garments are personalised. At Banaman, we’re able to source garments from many different leading manufacturers at a range of prices. We’re confident we can provide you with the quality workwear you can afford. 

Contact us 

Banaman Clothing supplies high-quality personalised workwear in Grimsby, Lincoln, and Scunthorpe. If you need any information about our garments or if you still can’t decide between printing or embroidery which is best, get in touch. Call us on 0800 086 2840 to talk to one of our friendly team. You can also fill out our contact form on the website if you prefer. We’ll get back to you as soon as we can. We’ve been working in the personalised clothing business for many years and we can answer any questions you may have. 

Banaman In Grimsby

Welcome to our blog.

Welcome to Banamans new blog. We will be having news, hints and general information for you to read about. We will be posting every month so keep an eye out for great information.

 

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