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What are some of the best offline marketing ideas?

What are some of the best offline marketing ideas? [Infographic]

Whether you’re an established business or a new start-up, offline marketing can be a vital element of your company’s overall strategy. Indeed, there are tried and tested methods that have been used by businesses to promote their products and services for many years, from business cards and flyers to keyrings and mugs. Read on to find out what are some of the best offline marketing ideas.

What are some of the best offline marketing ideas? [Infographic]

Top offline marketing methods 

Offline marketing refers to any advertising that is carried out using traditional offline media. This could include channels such as TV, radio, print, promotional items, and in-person events. In this day and age, it stands to reason that offline marketing is usually built to support and supplement online marketing efforts. Keep reading to discover what are some of the best offline marketing ideas.

Business cardsBusiness Cards in grimsby

Business cards are highly effective marketing tools. Since a great business card will rarely get thrown away, you can expect it to work hard for you several weeks or even months after being handed out. Business cards are also a lot more personal than online marketing methods such as email. Whatever stage your company is at, it makes sense to invest in high-quality businesses cards for you and your staff. Always keep them handy as you never know when you might need them.

Flyers 

Many people wonder if flyers are still a useful marketing tool in 2021. The answer is yes! There is certainly still a place for the humble flyer in your marketing arsenal. Recent studies have shown that flyer printing has positive effects on businesses of all sizes. They can raise awareness of your product or services, event or promotion, reinforcing your brand in the minds of your customers. They are a very affordable marketing method too, making them ideal for businesses with a wide range of budgets.

Pens 

Personalised give away pens Grimsby

Pens are one of the best promotional items for businesses of all sizes. This is because they last a long time, offering multiple advertising opportunities. As long as there’s ink in a pen, it can continue promoting your brand. The more a person uses the pen, the more your brand will stick in their mind. They’ll become familiar with your company, even if they don’t even realise it at first. Whenever they come to need a product or service you provide, they’ll think of your business. 

Diaries and calendars

Other promotional items worth their weight in gold are diaries and calendars. Many business owners assume that these items have lost their value in this digital age, however, that’s not the case. Studies show that many businesses are still using them to promote their brands in 2021. The truth is that many people still rely on paper-based tools like these to organise their schedules or remember key dates. This not only makes them very useful for the recipient, which means they’ll be appreciated, but they will also be seen repeatedly.  

Keyrings 

Keyrings have been used by businesses for many years. As highly effective promotional items, they allow you to showcase your brand to your customers in an easy and affordable manner. Like diaries and calendars, keyrings are extremely useful items that are almost guaranteed to get used at some point. It makes sense to invest in key chains made from high-quality materials since they will last longer and people will be more likely to use them. Keyrings are really easy to distribute too, making them one of the convenient promotional tools for businesses.

Mugs 

Branded mugs can seriously boost your marketing efforts, giving you maximum exposure for minimum outlay. According to studies, the average mug will be used a staggering 2,000 times throughout its life cycle. This means that each mug can offer your company over 2,000 opportunities to promote your brand. Adding promotional mugs to your next marketing campaign is easy. Simply contact Banaman and ask about our branded mugs for businesses.

Water bottles 

With more of us glugging water on the go, promotional water bottles are becoming popular with businesses. Water bottles provide a fantastic alternative to plastic bottles since they’re not just more eco-friendly but also allow you to advertise your company whilst people use them. They are the ideal way to say ‘thanks’ for your custom as well as allow you to benefit from some valuable brand awareness.  

Network your way to success 

Networking should be a key part of any business’s offline marketing strategy. Companies of all sizes can benefit from meeting new contacts and sharing information. Attend relevant business activities in your town or city and reach out to those people to who you think you could benefit from talking. You’ll find that many meetings and events are now held remotely, which means you don’t even need to leave the comfort of your home to benefit from networking opportunities in your area.

Choose Banaman for promotional items in Grimsby 

Now you know what are some of the best offline marketing ideas, you may be looking to order promotional items from Banaman. We supply a wide range of promotional items in Grimsby at highly competitive prices. Made from quality materials and expertly emblazoned with your company’s name or logo, you can rest assured that they’ll help your offline marketing efforts considerably. 

Contact us 

If you’re looking for fantastic offline marketing ideas, look no further than Banaman. We are a leading supplier of promotional items in Grimsby, selling everything from pens and mugs to diaries and calendars. To discuss your marketing requirements with one of our friendly team, call  0800 086 2840. You can also send us a message via the website if you prefer and we’ll contact you as soon as possible. 

Embroidery in Grimsby

Printing or embroidery – which is best?

Are you in the process of ordering workwear for your staff? If so, one of the questions you might face is whether to choose printing or embroidery to personalise the clothing. Whilst these processes are suitable for any garment, they have differences in terms of appearance, longevity, and cost. Read on to find out between printing or embroidery, which is best.

Printing vs. embroidery for workwear 

Personalising your workwear can help set your business apart from the crowd, helping to develop your brand identity, improve your employees’ performance, and build trust with your customers. Printing and embroidery are two processes used to customise workwear such as shirts, aprons, and hi-vis jackets and vests. We offer them both here at Banaman Clothing, with our team using the most up to date equipment to deliver high-quality personalised garments that stand the test of time. When it comes to printing or embroidery, which is best for you depends on your needs, tastes, and budget. 

Printing

Printed T-Shirts in Grimsby

Many businesses choose printing for their workwear. Not only is this process affordable but it can produce unique and complex designs using a range of vivid colours. At Banaman, we use the best quality printing machines, ensuring the end result is just as you envisaged. There are many different print techniques that can be used to personalise your workwear. The traditional screen method is still common across the UK due to the great results it provides. 

However, many suppliers are gradually replacing this technique with the DTG (Direct-to-Garment) process. As the name implies, DTG printing involves emblazoning the image straight onto the garment from the computer image. This is performed using specialised aqueous inkjet technology. Many people believe that this enables more flexibility and creativity than conventional screen printing. 

A wide range of fabrics are suitable for printing, including cotton, polyester, and sportswear. However, it’s true that printed designs usually work best on smoother fabrics. Print quality sometimes deteriorates on fabrics with courser surfaces. Embroidery on the other hand works well with a wide variety of materials. 

Printing is often preferred for promotional uses due to its low cost. Printed garments can be purchased in bulk to be distributed to clients due to their fantastic value for money. The printing process may also handle intricate artwork better than embroidery, working well with larger designs and handling bright colours nicely. Printing is a popular choice for t-shirt graphics, particularly those with GSM since embroidery is more likely to pull the fabric.

Embroidery 

Embroidery Grimsby

Embroidery is the process in which a design is stitched directly onto a garment using a computerised machine. We use state of the art industrial embroidery machines and the highest-quality threads to ensure we always achieve an excellent, long-lasting finish. Your logo or slogan is digitised and then submitted to the machine, with the embroidery process starting once instructions such as the colour of the threads have been submitted. 

The main benefit of choosing embroidery overprinting for your workwear is that it’s usually more durable. Embroidered workwear is likely to last a long time, retaining its professional appearance for the lifespan of the garment. Embroidery is usually best for creating logos or slogans on thicker garments, such as polo shirts or jumpers. Embroidery on workwear tends to cost more than printing, however, the longevity it offers makes it cost-effective. 

Many people feel that embroidery adds an extra element of class to staff uniforms, helping a brand to stand out when worn by customer-facing staff. Embroidered uniforms may be more suitable for staff working in more formal settings. 

What kind of business are you?

One of the biggest things to consider when choosing between printing and embroidery for workwear is that what type of business you are. Whilst both processes come with benefits, the differences between them mean they won’t both be suitable for all companies. You need to consider the sort of impression you want to give your customers and which personalisation method can help you achieve it.

For example, whilst a student bar that wants to emit a relaxed, fun vibe might benefit from large, colour print on staff t-shirts, a high-end restaurant would probably benefit from its staff wearing embroidered shirts and blouses that give off a more professional impression. Whilst both establishments want to showcase their brand to new people and their customers to know who their staff members are, they require different methods of workwear personalisation to do this.  

What is your budget?

Since embroidery is more affordable than printing in many cases, it’s important to consider your budget when ordering personalised workwear in Scunthorpe, Grimsby, or Lincoln. However, it’s also important to keep in mind that embroidery is more durable than printing in many cases, which means you’re less likely to have to replace garments as often due to logos becoming worn or damaged over time. 

Whether you opt for printing or embroidery, we strongly recommend choosing the highest quality fabrics available to you. They last longer and the end result will look better once the garments are personalised. At Banaman, we’re able to source garments from many different leading manufacturers at a range of prices. We’re confident we can provide you with the quality workwear you can afford. 

Contact us 

Banaman Clothing supplies high-quality personalised workwear in Grimsby, Lincoln, and Scunthorpe. If you need any information about our garments or if you still can’t decide between printing or embroidery which is best, get in touch. Call us on 0800 086 2840 to talk to one of our friendly team. You can also fill out our contact form on the website if you prefer. We’ll get back to you as soon as we can. We’ve been working in the personalised clothing business for many years and we can answer any questions you may have. 

Banaman In Grimsby

Welcome to our blog.

Welcome to Banamans new blog. We will be having news, hints and general information for you to read about. We will be posting every month so keep an eye out for great information.

 

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