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What your logo says about your business

Are you wondering what your logo says about your business? Many business owners fail to appreciate the importance of a logo. But it can play a much more powerful role in promoting your company and creating brand loyalty than you might think. A well-designed and easily recognisable logo can help you enhance your visibility and reputation dramatically. Conversely, a badly-designed one can harm your reputation and cause would-be customers to go elsewhere when they need the kind of products and services you’re offering. If you’re thinking about purchasing promotional products Sheffield, it’s a great idea to have a high-quality logo printed or embroidered onto them.

How elaborate does a logo need to be?

Many people presume a logo has to be elaborate and rich in detail to be effective. However, this can actually have a negative effect and look cluttered. Some of the biggest and most successful companies in the world actually market themselves with simple and highly minimalistic logos. These include Apple, Nike and McDonald’s. It can be helpful to identify your business’s unique selling points and try to incorporate them into your logo in some way. If you have little or no experience in the field of logo design, a professional designer can help you come up with something striking, relevant and effective.

How original does a logo need to be?Banaman in Grimsby

It’s best to avoid copying or taking too much inspiration from an existing logo as this can land you in legal trouble and prevent you from standing out from the crowd. Look for an original, innovative idea when you’re in the process of brainstorming for a new logo for your business. Again, an experienced graphic designer can work closely alongside you to help you come up with something effective and inspirational.

How can I use colour to create an effective logo?

Using striking colours can be highly effective when it comes to getting noticed. You don’t need to opt for bright or garish colours to make your logo turn heads. In fact, bright colours may be totally inappropriate for your business depending on which industry you’re based in. Using contrasting colours can be highly effective when you’re designing a logo. But try to use colours that are appropriate for your company.

Why is a logo so important?

Logos are incredibly important when it comes to getting your business recognised and building brand loyalty. A logo helps you win the attention of the right people. Allowing you to make a great first impression and helps you stand out from your competitors. It’s said that companies can have as little as two seconds to convince would-be customers that they are worth doing business with. If you have a poorly designed logo that doesn’t inspire your audience, this can mean losing the custom of people who would have otherwise been interested in your products and services. This should explain why it’s so important to think about what your logo says about your business before you settle on a final design.

Make a great first impression

A logo gives you the chance to make an amazing first impression. Your logo may be the very first thing linked to your company that a consumer sees. If you have a striking and distinctive logo that suggests quality and integrity, this can be the difference between someone choosing you over the competition and opting for your rivals. This first impression is your way to immediately communicate ownership over the product(s) you sell or the niche you dominate. Although your logo is just one part of your branding, it can be your most important one which acts as a foundation for your brand values, products and services. Your logo will eventually appear on virtually all your branding materials. From your website to your business cards, emails and letterheads, enabling you to create a cohesive and convincing brand identity. Eventually, your customers should experience powerfully positive emotions whenever they encounter your logo. Your customers will know they are in safe hands whenever they see your logo once they have had a positive experience dealing with or buying from your company.

Business Card Printing GrimsbyWho can help me add a logo to my promotional materials?

If you do need help with adding your logo to your promotional materials Sheffield, Banaman can assist you. At Banaman, we have led the market when it comes to promotional materials for decades and have built up an excellent reputation for ourselves over the years. We specialise in the design, manufacture and supply of high-quality promotional items and personalised clothing. 

The services that we provide enable you to create a real buzz around your brand, drive sales and enhance brand loyalty. Our personalised items and garments help you bring customers closer to your brand. Furthermore, what’s more is that we offer an express delivery service, so you can get your hands on your items quicker than you might elsewhere.

Add your logo to promotional clothing

Do you need help with adding your logos to personalised clothing? If so, we can help. Customised garments can be worn by your team to create a unified appearance and be worn by customers so they can act as ambassadors for your brand when they’re out in public. We can add your branding to a wide range of items including polo shirts, hats, hoodies, caps and t-shirts.

Incorporate your logo into printed materials

We are also here for you when you need to add your logo to printed materials including posters, labels, business cards, flyers, labels, brochures and packaging. We can assist you whether you have already created your logo or need a helping hand with design. Our professional graphic designers can create a striking, unforgettable logo for your brand to help you win over more long-term customers and increase your reach.

Contact us

Now you know more about what your logo says about your business, why not get in touch with the team at Banaman so you can add your branding to promotional products Sheffield? You can reach us today by giving us a call on 0800 086 2840, by completing the form on our website or by sending an email to

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840