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The importance of branded uniforms

The importance of branded uniforms [Infographic]

More and more businesses are investing in branded uniforms for their staff. Not only do they strengthen your company identity and allow you to present a professional image to your customers but they can also improve employee work ethic and boost productivity. Read on to discover the importance of branded uniforms for your workforce. 


The importance of branded uniforms

The benefits of branded uniforms for your staff

Branded uniforms can be a fantastic investment for your company, whatever industry you’re in. Whether you run a hotel or restaurant, a shop or a cleaning company, uniforms personalised with company colours, your logo, or staff names can benefit your business in so many ways. Keep reading to learn the importance of branded uniforms for employees. 

Present a professional image

When it comes to your business, it goes without saying that you want to look professional. Therefore, it makes sense to invest in branded uniforms. Not only do they boost your credibility but they also show people that you and your team believe in yourselves. Showing pride in the service you offer means your customers are more likely to have confidence in you. They will trust you to provide a decent service. At Banaman, we supply personalised workwear in Grimsby and Lincoln that helps you present your business in a positive light.

Achieve a cohesive look

When you invest in branded uniforms, you can ensure that there’s a cohesive look running throughout your company. Each staff member will be easily identifiable as part of your business, making sure people know who to approach. Cohesion is important since it gives your brand a consistent appearance that not only looks professional but also eases confusion for the public should they require help or support. 

Branded uniforms can be customised in various ways, with subtle changes to accommodate different aspects of your business. For example, uniforms could be made to highlight senior staff or specific roles such as cleaning or kitchen staff. 

Build a sense of belonging

Wearing branded uniforms can benefit your staff psychologically. They can create a sense of belonging for employees, making them feel more part of a team. Branded uniforms instil a feeling of solidarity in the workplace, helping to build team spirit and a more collaborative working environment. Since everyone will be on a level playing field in terms of their attire, everyone will feel valued and an important member of the team. As a result, morale and productivity will improve as a result.

Create a feeling of pride

When staff look and feel smart in their branded uniforms, they’ll feel proud to work for your company. Employees who feel a deep sense of pride in their work are also more focused and motivated, which means they’re also likely to be more productive. As well as being more able to achieve high standards and goals, they’re more effective at overcoming challenges at work. 

To help employees to feel more proud of their branded uniforms, we recommend making them a part of the process. Ask them what sorts of workwear they’d prefer or what styles they’d be most comfortable wearing. This can help you ensure that the needs of preferences of your workforce at being met and is more likely to generate a positive judgment of the end uniform. 

Improved security and health and safety 

When considering the importance of branded uniforms, security and health and safety may not immediately spring to mind. However, the ability of people to clearly distinguish between customer and staff shouldn’t be underrated. Your customers and visitors should be able to clearly tell who works for your company. This is particularly important in situations such as evacuations due to a fire alarm sounding, for example. Or if a customer has had an accident on your premises and needs to find a member of staff as quickly as possible. 

When staff wear branded uniforms that make it clear they work for your company, they become easily recognisable when customers need them. Rather than blending in with other customers, they become more accessible and able to deliver a higher standard of customer service.

Branded uniforms to suit all needs and budgets 

Branded uniforms are available to suit all needs and budgets. So, whatever your requirements are and however much you can afford to spend, you can expect to find the perfect attire for your workforce. At Banaman, we can cater to your needs, offering exceptional branded workwear at highly competitive prices. Speak to our team to discuss your workwear requirements in detail.

Printing and embroidery options

At Banaman, we provide printing and embroidery services to personalise workwear of all kinds. From t-shirts and hoodies to chef jackets and aprons, we can customise uniforms for staff working in a variety of industries. Our team use the latest, most up to date equipment to personalise workwear. This ensures that the designs on your garments will stand the test of time. 

Whilst printing is often more affordable and can be used to produce complex designs in a range of vivid colours, embroidery usually gives a longer-lasting, more elegant finish. Embroidery refers to the process of stitching a design directly onto the garment using a computerised machine. Whichever method you choose for uniform branding, you can expect to receive a first-class service from the team at Banaman.

Contact us 

If you require personalised workwear in Grimsby, Lincoln, or Scunthorpe, look no further than Banaman. We offer a fantastic selection of personalised clothing for the commercial sector. We can provide both printed and embroidered attire for staff in various industries. To get in touch, call us on 0800 086 2617. You can also send us a message via the contact form on our website and we’ll get back to you as soon as we can.  

Not sure what you need? Call one of our friendly advisors on: 0800 086 2840