There are a number of reasons why branding the everyday items you see in an office is beneficial to your brand and your workplace. This article will detail the main benefits of this method of promotion, and the best ways to brand your desktop items.
When planning the design of your promotional items and the kinds of items you will use for promotion, consider how often certain items get used in a workplace, and whether they can be useful in a practical sense as well as a promotional sense. Choose items that will be used daily, and make sure that your brand logo is applied in a way that makes the product look professional, rather than just having your company logo on for the sake of it.
In terms of how it can affect your own employees and business, giving your staff promotional items with your company logo on can greatly increase the team spirit and togetherness of a workplace. Similar to a uniform, it reminds staff that they all belong to the same organization, making them feel like a valued member of the team. As the items are desktop items, employees will see or use them every day, so they will constantly have their company logo around them, reinforcing the sense of unity in the workplace.
As well as impacting the way your own staff feel in the workplace, having branded desktop items can also make a great impression on external visitors, whether they are friends of the company or potential clients and customers. If a visitor walks in to your workplace and sees every desk displaying objects branded with your company logo, this will show them the professionalism and commitment to your brand that you possess.
If you are looking for promotional items to give to both existing and potential customers and clients, desktop items are an ideal choice. As mentioned before, these items will be used or seen every day, meaning that whoever you give the item(s) to will be reminded of your company and your brand whenever they use it. Items like pens, pencils, other stationery or mugs are particularly good for this, as more often than not they will be used many times a day. One of the key factors for any promotional product is the design itself. The appearance of the products will be vital to whether or not it is used. Ensure that your company logo works well when it is scaled down to fit small promotional items, making small changes if necessary while still maintaining the essence of your brand. A professional-looking product will make a great impression on the recipient.
At Banaman, we specialize in providing the highest-quality promotional items for companies of all sizes. We provide a range of items, from key rings and stationery to t-shirts and hooded sweatshirts. Your logo will be printed onto your items by our highly skilled design team, ensuring you, your staff and your clients receive professional standard products at excellent prices.