When choosing promotional items for your business it is easy to get caught up in the excitement of having people take home and use items embellished with your own branding. However, it is important to choose those products well in order to get the best possible return on your investment. Here at Banaman, we are experts when it comes to choosing the right promotional product and have outlined below some simple do’s and don’ts to guide you.
Choosing a desirable product ensures it is used time and time again. Your item obviously carries your branding, and by using it your client is effectively accepting to advertise your business, but a client will only accept it if they think it will be something they need or can use. Therefore when choosing a product, make sure it addresses the needs of your client to ensure they accept it and use it often; pens and key rings are very popular lost cost items for this reason. Avoid choosing a product which will either be seen as clutter or lay unused and unseen once given away. Rulers, for example, tend to be taken with enthusiasm but rarely used, making them an avoidable investment with very little potential for return.
If you have a specific event in mind to promote your business, you should approach choosing a promotional product the same way you would treat any other marketing strategy. Define who your target market is, what their needs are, and how best to meet them in a way that benefits you as a business. For example if you are at a student fair, t-shirts and pens will be very popular. Or if you are attending a corporate event, mugs and bags will be more appropriate. Bags tend to be re-used time and again for a variety of purposes, making them a great promotional item in terms of longevity and exposure of your branding.
If you are holding any kind of company event where clients, either public or B2B, will be present make sure you have plenty of promotional items with you. This can be anything from your business cards to stationary, whatever the case ordering items in advance will ensure you always have them in stock. However, in all cases, be careful not to choose items which do not align with the quality of the business you are promoting. As a promotional product they will be giving an impression of your business, and choosing a cheap product might mean you can have more of them, but in the long term it might not convey the image you would like to be associated with your brand or business. Here at Banaman, we strive to help you make the best choice for your business; our staff are available to offer expert advice and will be happy to help.
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